🔥The 9th Round of Easy Loan, Earn $40 Reward is in progress❗️ ⏰ Promotion Period: January 15th - Feburary 15th, 2025 👉 Register now and check more details at gate.io/campaigns/358

Land of the free. Home on the range. 🇺🇸 Grateful today and every day for our gift of freedom — allowing us to continue stewarding the land, caring for our cattle and feeding our nation. Thank you, Veterans! #VeteransDay #ContinuousImprovement #SustainableBeef #USRSB

Mark your calendar for the fourth edition of RancHER, taking place November 19th, 20th, and 21st at 4:30 PM PT. Registration is free, so sign up today! Link: beav.es/RancHER2024

2024 was a year of progress for the USRSB, with focus on leadership, innovation, multi-stakeholder engagement and collaboration. Together, let's encourage and promote continuous improvement for beef industry sustainability in 2025! #ContinuousImprovement #SustainableBeef #USRSB

As a proud member of GRSBeef, we are excited to share in promoting the beef industry's global sustainability progress. GRSB's 2024 Annual Report is now available. Find it online here: grsbeef.org/news-and-event… #ContinuousImprovement #USRSB #GRSB

Join us on Wednesday, February 5 for the Sustainability Forum at the 2025 Cattle Industry Convention & NCBA Trade Show in San Antonio! #CattleCon25 #SustainabilityForum #USRSB #SustainableBeef #ContinuousImprovement

“Could you do the budget of a multi-million-dollar business in your head? If you did, could you tell which parts of the business are helping you and which are hurting you?” - Steve Wooten, owner of Beatty Canyon Ranch and USRSB past chair. #USRSB drovers.com/news/state-gra…

The 2025 General Assembly Meeting is almost here! Join us to celebrate 10 years of USRSB and share in discussions about the future of beef sustainability.  A decade of change fueling a future of opportunity.  Be sure to register today: web.cvent.com/event/4fa51bba… #USRSBGA25

Will you be joining us in Fort Worth for the 2025 USRSB General Assembly Meeting? The hotel room block closes today. Be sure to book your lodging! Follow this link: usrsb.org/news-events/ge… #USRSBGA25 #USRSB10Years #ContinuousImprovement #SustainableBeef

Thank you to all our sponsors of the 2025 USRSB General Assembly Meeting! As we celebrate 10 years of USRSB, we are grateful for the collaboration and support from our industry partners — all who play a vital role in continuous improvement for the beef industry. #USRSBGA25