Ho ho ho! The United Soybean Board wishes you and your loved ones a merry Christmas! May your season be filled with peace and joy. youtu.be/1WMpMkTyMbw #merrychristmas

It’s the new year already?!?!? At the United Soybean Board, we’re excited for 2025 and can’t wait to show you what we have in store. #happynewyear

Happy National Bean Day! While some may celebrate the lima, pinto or navy, we know the best bean out there is soy! #nationalbeanday #soybeans

USB is heading into 2025 with five new farmer leaders. Welcome, Steve Pitstick of Illinois, Suzanne H. Shirbroun of Iowa, Keith N. Tapp of Kentucky, Gregg Fujan of Nebraska and Justin Jones of Pennsylvania! #soycheckoff #UnitedSoybeanBoard

New USB Chair Phillip Good views the United Soybean Board as a collaborative entity. “I call it the “us” board. It’s not about the chair, it’s not about the staff, it’s about all of us working together.” To hear more, click here: youtu.be/lSN7Ssd6X8c

From the Market View Database to information on high oleic soybeans, calculators, reports, industry links and more, USB has the tools and resources to set you up for success in 2025. unitedsoybean.org/tools-resource… #soycheckoff

“The practices that farmers are doing to be sustainable … we want them to be rewarded for that.” Don Wyss, USB Audit and Evaluation Committee Chair, talks more about how Farmers for Soil Health is incentivizing farmers. youtu.be/yg7UjPq2oLI #soycheckoff #sustainability

Get insights from Don Wyss, USB Executive Committee Member, on how innovation and sustainability will shape the future of soybean farming. Check out his Q&A with The Journal Gazette. journalgazette.net/opinion/editor…

USB CEO Lucas Lentsch is excited about the soybean innovation pipeline. “The drop-in replacement of a soybean oil against a petroleum-based product … we can compete head to head in that space.” To hear more, click here: youtu.be/zEWTwsUxG3Q #soycheckoff #soybeanfarming

How are biofuels strengthening our food system? Hear from USB Past Chair Steve Reinhard on @Brownfield. bit.ly/3WBsnYo #biofuels #soycheckoff

USB Value Alignment Committee Chair Brent Gatton is determined to differentiate U.S. soy from global competitors. “Over 47% of the investments we make are in export markets.” To hear more, click here: youtu.be/la7pLT5CtU0 #soycheckoff

Join our partners at Science for Success for their upcoming webinar series.

What's the best way to support U.S. soybean farmers? We're exploring that question and more at the USB February Board meeting this week. Check out a few highlights so far.

Investing in infrastructure = investing in soybean farmers' future. At this week's board meeting in New Orleans, a panel discussed the impact of USB’s investment in infrastructure research that led to the successful dredging project on the lower Mississippi River.

USB's Keenan McRoberts & Dr. Lynn Davis of Quality Roasting discussed high oleic soybeans (HOS) for dairy at the USB board meeting. Key topics: milk fat, quality control, & adoption challenges. Learn more about HOS here: unitedsoybean.org/high-oleic-soy…

Reflecting on a productive USB board meeting in New Orleans! Our key focus: boosting demand for U.S. soybeans through exports, diversification & partnerships. Check out a few highlights here.

On this week’s Soy Checkoff Check-In, USB farmer-leader Darren Kadlec recaps his experience on the See for Yourself mission and the impact emerging markets have on the future of soy. Listen: youtu.be/I2QnoN4WhHc

Mike Steenhoek, executive director of the Soy Transportation Coalition, received the Tom Oswald Legacy Award at Commodity Classic 2025. Read more about Mike and his accomplishments here: bit.ly/43kyBA9

Soy checkoff farmer-leaders collaborate to guide USB's investment strategy for the coming year. #FarmersLead #Cropportunity

#USsoy is everywhere. Our food 🥗 Our food's food 🐔 Our fuel ⛽ Overseas 🚢 #Cropportunity