Instagram introduced new features to make the platform "more authentic," including a verified badge application: ow.ly/JdTe30lBH2i

Mic'd up goalkeepers, mounting cameras on refs and instant mobile purchasing are all a part of Major League Soccer's new digital strategy: ow.ly/8bhL30lHgRV

Facebook is testing a new tool that would allow publishers to "test up to four versions of a piece of content in real-time." ow.ly/26bR30lHhrx

[BLOG] How the Dallas Stars leveraged first-party data to “make a case” for a Texas Rangers theme night: ow.ly/jeqH30lxFDp

Sports teams are now using Snapchat-inspired filters to engage fans and make them a part of the show: ow.ly/elgP30lHhNv

A study using Google search data provides insights into the habits of fans when their team isn't prevailing: ow.ly/BiiM30lHjkF

Concert goers agree that brands "have the power to elevate the concert or festival experience" through engagement: ow.ly/F1WN30lNnUv

The US Open Tennis had a digital refresh this year with a new website, rebuilt apps, and detailed match-centric content to engage fans: ow.ly/240Z30lO647

By focusing on fan experiences and maximizing video content, the MLB can reach more millennials: ow.ly/JQFE30lQTKB

"Once marketers truly understand their customers based on data, they can use that data to build more innovative and engaging ads." #FanData ow.ly/lAAr30lQV2C

[INFOGRAPHIC] Refresh yourself on the necessary ethics of data collection and use: ow.ly/fgXK30lQYrR

"Technology is creating people who want to enjoy sports, but view them only on social media or only through esports." -heidi browning, NHL Chief Marketing Officer ow.ly/i4v030lQVUL

[GUIDE] Teams can leverage fan data to create meaningful relationships with their fans. See how: ow.ly/oJjh30lQYJs

Through esports, brands can effectively reach the niche and once "elusive" audience of gamers: ow.ly/7KwB30lQXGD

[CASE STUDY] See how Munster Rugby acquired 3,416 net new fans and increased revenue through Facebook: ow.ly/fXfm30lR04s

As soccer becomes more globalized, fan engagement is essential. See how Manchester United leverages digital to accomplish it: ow.ly/a0Yu30lQYe1

[BLOG] These are the strategies the Houston Dynamo FC used to convert soccer enthusiasts and general sports fans into #Dynamo fans: ow.ly/fP5R30lWZHJ

[BLOG] Expand your digital #sponsorship inventory with these 7 activations NHL teams are launching: ow.ly/wVJy30mePgL