Podcast & music streaming in SA have increased to genuinely meaningful levels and traditional radio penetration in SA remains unaffected at over 80%. An Audio Strategy allows brands to target customers through their ears, whatever they may be listening to.

2 great Irish radio broadcasters living in different hemispheres and from different eras. But what they have in common is the ability to make you think you’re sitting in their kitchen sipping a beer with them John Robbie Vodafone Ireland Off The Ball

For the Standard Bank Arts National Arts Festival we produced listen-on-demand content with SA music legends Sun-EL Musician First African Barbie Role Model🌺 Judith Sephuma, nduduzo mkhize and @asanda_mqiki - this was a fan girl/boy moment for us. Listen here: iono.fm/c/6556

‘Audio Advertising’ is often synonymous with traditional radio campaigns, but audio advertising includes other types of media such as digital audio, music streaming services & podcast ads, which continue to grow in popularity. Speak to us about your Audio advertising needs.

We are very proud to be the specialised radio agency working on the launch of this extraordinary Samsung Mobile SA product. Look out for the radio campaign on Jacaranda FM 702 947 kfmza East Coast Radio Kaya ON 959

Audio Strategies are becoming more important as Digital Audio platforms grow and Audio becomes a way of life. Does your brand have an Audio Strategy?

Got screen fatigue? Marketers are looking to audio to connect & resonate with advertisers. ‘’But jingles have been around forever’’, we hear you say. True, but audio technology is now at a stage where we can truly amplify the listening experience. ow.ly/7Q3G50FRF3c

We are very proud to be finalists in the MOST Awards 2021! The Awards recognise the sectors best-of-the-best and also offers an opportunity to reflect on the successes, challenges & changes in the media industry. Winners announced on 8 Sept at 4pm here: ow.ly/bsrH50FURty

"We’ve been gifted the biggest opportunity of our careers in radio; Audio has become sexy again! We’re all now in the Audio game: radio, podcasts, streaming. It’s all one and it’s all Audio." John Walls for The Media Mag - Audio Edition Full article here: ow.ly/8yJG50FUV59

Audio strategy: Ours for the taking. There is an incredible opportunity for audio growth and advertising – if we’re savvy enough to grasp it, writes Ultimate Media John Walls. themediaonline.co.za/2021/08/audio-…

Today's #UltimateFact is about presenters... We use the term "fact" very loosely. This is an "accurate" depiction of what presenters do during ad breaks. No one is "on" when the mics are off. Source: Key & Peele / Comedy Central youtube.com/watch?v=vvvMb1…

Nurofen embraces sonic branding with a pain management song. Listen here: ow.ly/cF6350GhDdz

Read #WhatPauloSaid on @TMOnline A new battlefield is being prepared in South African marketing; one that looks nothing like you’ve ever seen before, because it doesn’t look like anything. ow.ly/sfgS50GpRF3

Today's #UltimateFact. Did you know? NASA has it's own radio station. Appropriately named, Third Rock Radio, it's audience is a blend of scientists, engineers, researchers, innovators and astronauts, together with students and music lovers everywhere. #Stellar

Happy Diwali to all who are celebrating today!

L

Coming to Elland Road for 1st time in 30 years for Southampton game. I believe no museum. Is stadium tour good? Any recommendations on Bielsa murals? Best pub before/after? Tx in advance to anyone who can advise The Square Ball Talking Shutt LUFC podcast Lewis Deighton Leeds All Over

"The doomsayers have got it wrong. Digital audio is not going to cannibalise radio. The cake has expanded. More listening options means more listening, simple as that." Read more from John Walls here: ow.ly/rCKm50IAFWl The Media Online The Media Yearbook 2022

IN OUR NEWSLETTER THIS WEEK: Farewell John Berks, Bussiahn joins ECR, Jacaranda announces departure of drive time host and using AM/FM to improve ad effectiveness - mailchi.mp/2507739ecd39/2…

Which one would you wear tomorrow ? @lufc The Square Ball