Helping brands to better health - purpose proposal for #BRITEconf #CVS

CVS stopped selling cigarettes because it wasn't in line with their purpose, a $2 billion business. Respect! #BRITEconf

A new dimension in branding; societal needs added to functional and emotional. Great stuff. #jennifercohan at #BRITEconf #hope

Potential tension between corporate brand purpose an individual brand purposes #lynxeye #BRITEconf #unilever

Brand purpose cannot be latched on to the brand by duck tape. It needs to be intrinsic to everything the brand does #lynxeye #BRITEconf

#jencohan talks about the importance of continuous introduction of proof points to substantiate a brands purpose. True #BRITEconf #lynxeye

The future of television session at #BRITEconf Is there one?

With everything going on in the whole TV/video/streaming industry - is context even more king today #BRITEconf #lynxeye

What is the business model for the internet except an exit strategy? Great question by #kerrytrainor at #BRITEconf

If the new players are the future of television - what is the future of traditional network/cable TV? Not answered yet at #BRITEconf

Mobile seems to be future for all types of internet business. Substantiated by Gen Z statistics. #BRITEconf

Final lap at #BRITEconf coming up. Great stuff!

One takeout from #BRITEconf : it is a brave NEW world out there and it's not for brands that are faint of heart #lynxeye

With all new ways of doing things thru the digitization of everything - is there a counter opportunity for traditional retail #BRITEconf

Responsive web design, why isn't it the standard for everyone in today's digitized world where the mobile is key? #BRITEconf #lynxeye

In the future brand partnerships will be a huge piece of the brand building puzzle #BRITEconf #lynxeye

Great end to #BRITEconf Total focus on the consumer experience and who doesn't want to be a purple squirrel Thanks #emilyculp

Strong correlation between #growth and purpose. Here are Swedish top brands in Dagens industri buff.ly/1KqcM1G

In the opening act of the 45th editon of #tendensdagen we talk about future marketing challenges Marknadsföreningen

This Christmas season we are wondering which brands will have the force behind them in 2016 #TheForceAwakens