UCT Liberty Institute of Strategic Marketing (@uct_institute) 's Twitter Profile
UCT Liberty Institute of Strategic Marketing

@uct_institute

Uniquely South African research-based marketing insights, analysis and trends. Formerly the UCT Unilever Institute of Strategic Marketing.

ID: 2723367978

linkhttps://commerce.uct.ac.za/liberty-institute calendar_today11-08-2014 07:22:25

404 Tweet

463 Followers

208 Following

James Lappeman (@jameslappeman) 's Twitter Profile Photo

We just launched the UCT Liberty Institute of Strategic Marketing Majority Report 2025!! Cant believe it has been 12 years since the first Majority Report. A new generation of marketers taking our work forward!!

UCT Liberty Institute of Strategic Marketing (@uct_institute) 's Twitter Profile Photo

The Mass Market is a LOT of people, yet there isn't often enough appreciation for the nuances within the market. Just look at the size of the working class!?

The Mass Market is a LOT of people, yet there isn't often enough appreciation for the nuances within the market. Just look at the size of the working class!?
UCT (@uct_news) 's Twitter Profile Photo

UCT’s Liberty Institute’s ‘The Majority Report 2025’ places SA’s working class in the context of its expansion and great spending power. Read more: qr.link/2kbIQo

UCT’s Liberty Institute’s ‘The Majority Report 2025’ places SA’s working class in the context of its expansion and great spending power. Read more: qr.link/2kbIQo
Revolution from Bed (@paulegan154296) 's Twitter Profile Photo

Check out my latest article: Why is Capitec expanding its ATM reach while most other banks are scaling theirs back? linkedin.com/pulse/why-capi… via LinkedIn

UCT Research (@uct_research) 's Twitter Profile Photo

According to UCT Liberty Institute of Strategic Marketing of Strategic Marketing, South Africa's working class is growing, along with their spending power. Despite economic challenges, the 'Majority Report 2025' reveals a 67% increase from 9 million to 15 million people: bit.ly/3QYH9Wd.

According to <a href="/UCT_Institute/">UCT Liberty Institute of Strategic Marketing</a> of Strategic Marketing, South Africa's working class is growing, along with their spending power. Despite economic challenges, the 'Majority Report 2025' reveals a 67% increase from 9 million to 15 million people: bit.ly/3QYH9Wd.
UCT Liberty Institute of Strategic Marketing (@uct_institute) 's Twitter Profile Photo

So encouraging to see UCT Head of Management Studies David Maralack💙💛 supporting an amazing initiative between Western Cape Gov, SAFA.net (Cape Town), @GoldenArrowBusses and MTN South Africa... Too many kids not making their games due to lack of transport. This changes everything 👌🏽

So encouraging to see <a href="/UCT_news/">UCT</a> Head of Management Studies <a href="/Davidmaralack/">David Maralack💙💛</a> supporting an amazing initiative between <a href="/WesternCapeGov/">Western Cape Gov</a>,  <a href="/SAFA_net/">SAFA.net</a> (Cape Town), @GoldenArrowBusses and <a href="/MTNza/">MTN South Africa</a>... Too many kids not making their games due to lack of transport. This changes everything 👌🏽
UCT Liberty Institute of Strategic Marketing (@uct_institute) 's Twitter Profile Photo

LAUNCHING our latest report in two weeks!! South Africa's high value young consumers! We explore the passage to new brand relationships as these graduates commence their high-net-worth journey. The event is mainly for our members, but we have some seats available.

LAUNCHING our latest report in two weeks!!

South Africa's high value young consumers! We explore the passage to new brand relationships as these graduates commence their high-net-worth journey.

The event is mainly for our members, but we have some seats available.
Kaya ON 959 (@kayaon959) 's Twitter Profile Photo

"The First 100 Paychecks Report: Unlock the Potential of Graduate Professionals." The study explores the journey of new graduates beyond university: 📚How they transition into the workforce 📚Establish themselves as professionals 📚Navigate a formative life stage marked by

"The First 100 Paychecks Report: Unlock the Potential of Graduate Professionals."

The study explores the journey of new graduates beyond university: 
📚How they transition into the workforce
📚Establish themselves as professionals
📚Navigate a formative life stage marked by
UCT Liberty Institute of Strategic Marketing (@uct_institute) 's Twitter Profile Photo

3 hours, 4 speakers and a panel… young professional markets are not just about TikTok and stress management… we looked at what 700 graduates had to say about their #First100Paychecks (amazing insights from Nqobile Bundwini, Siphiwe Dlamini, Martin Neethling & Neo Makhele)

3 hours, 4 speakers and a panel… young professional markets are not just about TikTok and stress management… we looked at what 700 graduates had to say about their #First100Paychecks (amazing insights from Nqobile Bundwini, Siphiwe Dlamini, Martin Neethling &amp; Neo Makhele)
eNCA (@enca) 's Twitter Profile Photo

[COMING UP] SA’s young professionals are entering their financial prime, wielding over a trillion rand in spending power. A new report from the UCT Liberty Institute sheds light on how this educated, ambitious group is shaping the future economy. We speak to Zandile Makhoba for

[COMING UP] SA’s young professionals are entering their financial prime, wielding over a trillion rand in spending power. A new report from the UCT Liberty Institute sheds light on how this educated, ambitious group is shaping the future economy. We speak to Zandile Makhoba for
UCT (@uct_news) 's Twitter Profile Photo

A new report by UCT's Liberty Institute of Strategic Marketing has revealed that South African graduates find the transition to adulthood more challenging than ever. Read more: qr.codes/OnUMHT

A new report by UCT's Liberty Institute of Strategic Marketing has revealed that South African graduates find the transition to adulthood more challenging than ever. 

Read more: qr.codes/OnUMHT
Central News (@centralnewsza) 's Twitter Profile Photo

🔴UCT Report Reveals South African Graduates View Degrees as Valuable Investment Despite Tough Path to Adulthood🔴 Cape Town, 08 October 2025 – A fresh study from the University of Cape Town’s Liberty Institute of Strategic Marketing shows that most South African graduates still

🔴UCT Report Reveals South African Graduates View Degrees as Valuable Investment Despite Tough Path to Adulthood🔴

Cape Town, 08 October 2025 – A fresh study from the University of Cape Town’s Liberty Institute of Strategic Marketing shows that most South African graduates still
Personal Finance (@persfinza) 's Twitter Profile Photo

UCT Liberty Institute study reveals R1 Trillion graduate spending power, but gender pay gap still lingers. businessreport.co.za/personal-finan…

UCT Liberty Institute study reveals R1 Trillion graduate spending power, but gender pay gap still lingers. businessreport.co.za/personal-finan…