My thoughts on changes in business book publishing in the last few years - and where innovative business authors will take us. Joe Gregory @danielpriestley @bizbookawards thebookseller.com/futurebook/qui…

A must-read for authors and for anyone else trying to promote their product in an intelligent manner. myBook.to/TweetAuthors

When you have a Twitter account just for your book, you can be very focused on your target market for that book.

When writing this book, I started to follow authors, then realised that they would't be interested in my normal tweets - hence Tweet Your Book

How Much Should You Write? brightyellowmarketing.com/2014/05/05/how…

Have you bought a book after reading a blog? I read a great blog by Megan Denby and bought her book.

I started tweeting as me (Sara Greenfield) but most of my followers are Norwich based - wouldn't be interested in book tweets

Great use of Twitter to bring your central character alive (in this case it's a cat with over 12,000 twitter followers) - WHY MY CAT IS SAD

Received a fantastic review. "This book is an absolute MUST HAVE, especially if you're an author." So grateful myBook.to/TweetAuthors

Twitter works best when you are interactive and enjoy interacting with other people. What do you like about Twitter?

#TwitterTips Twitter bio -1st impressions. Use keywords for searches, humour, personality, what will appeal to your target audience?

My book "How to Tweet Your Book" has had some fantastic reviews - so humbled, and happy. (wipes brow with relief)  myBook.to/TweetAuthors

#TwitterTips for #Authors Add your website / Amazon page to your bio - use a bitly link to track click throughs for analytics.

#Twitter #tips use a striking image for your profile - it will help your tweets stand out in people's home feed.

"A fantastic resource for authors" How To Tweet Your Book; Please RT myBook.to/TweetAuthors

TwitterTips #Authors Best size for twitter image:Profile pic: 400 x 400 px Cover photo: 1500 x 500 px

"Whatever you use Twitter for you'll be glad you have this book to guide you."  myBook.to/TweetAuthors

#Twitter#tip Set up emails so that ones from Twitter and social media accounts automatically go into a separate folder. Less distraction

#Twitter#Tips Profile photo: use a head shot of yourself, or a screen shot of your book front cover. People are drawn to faces.

#Twittertips #Authors Make sure your profile photo is striking so it stands out in people's Twitter stream