Black Friday and Cyber Monday are right around the corner, and retail competition is heating up! Here are the 6 steps retail marketers can take to maximize ROI with Performance TV this season. Read the full blog: hubs.la/Q03PPr_S0

This holiday season won’t look like the last one. Or the one before it. In his latest piece for Total Retail, our CEO Jason Fairchild shares how retailers can stay ahead with three key priorities: Creative, Timing, Measurement 👉 Read the full article: hubs.la/Q03Q1pRC0

“Is CTV truly incremental?” 👀 At tvScientific, we can prove whether your ads on TV are driving real lift and measurable results. Learn more: hubs.la/Q03Qw31v0

🚨1100% revenue growth alert 🚨 LG didn’t just *test* Performance TV. They turned it into a top-performing channel. And the best part? They only paid when customers actually converted thanks to tvScientific’s Guaranteed Outcomes. Full story → hubs.la/Q03QGQwN0

Not all TV ad bidding strategies are created equal. 🎯 Today, intelligent bidding is the solution to winning the right impressions, reducing wasted spend, and driving measurable business outcomes. Read our guide to the best bidding strategies for programmatic TV ads:

Black Friday Cyber Monday results rolling in... The surprise? Your biggest driver wasn't search or social ads. This is what integrated marketing looks like when you have the right attribution in place. Learn more: hubs.la/Q03QSqmv0

AI search is reshaping how consumers, especially Gen Z, discover brands and products online. Don’t miss the Digiday-sponsored webinar with tvScientific’s Vice President of Data Science, Michael Bilow, and Corporate Marketing Director, Rebecca Miller, as they share how to

💰Search and social are charging surge pricing this Black Friday Cyber Monday. "Keep the change, ya filthy animal." #BlackFriday #CyberMonday #HomeAlone #PerformanceTV

LG scaled its affiliate program through Performance TV with 1100% revenue growth, 57% more net-new customers, and a 14% lower CPA. 🔗 Watch the story + hear more from LG, Wildgrain, and Rockerbox: hubs.la/Q03SqzML0

🙋Raise your hand if you’ve been personally victimized by crowded ad feeds. And that is not so fetch. 💅 On Performance TV, “the limit does not exist.”

AI search is quietly eroding your search performance: ‼️ 60% of searches now produce zero clicks ‼️ ⅓ of Gen Z trusts AI recommendations more than human ones ‼️ Organic CTRs have dropped 34% In our latest blog, Rebecca Miller reveals how you can future-proof your brand

🚗 Search and social? Stuck in traffic. ✈️ Performance TV? Already landed the conversions.

CTV is reshaping how brands measure and scale performance. Our CEO, Jason Fairchild, breaks down this shift in his feature on the eMarketing Association Podcast. Watch the interview here: hubs.la/Q03V2rjz0 #PerformanceMarketing #AdTech #MarketingMeasurement

"TV builds brands. Digital drives performance." 👀 David Katz says Performance TV can do both. 🎥 Learn more in David’s tvScientist Spotlight → hubs.la/Q03Vdphb0

Television has always been the most powerful storytelling medium, but for decades it was one of the hardest to measure. Now, as streaming reshapes how audiences watch video, the walls around TV measurement are finally coming down. In his feature with Streaming Media, our CEO

For subscription brands, it all comes down to customer acquisition cost. Wildgrain’s small team used tvScientific’s Guaranteed Outcomes to make TV accessible, measurable, and profitable, driving 150% year-over-year growth and turning Performance TV into 5–7% of total spend.

This year brought major leaps for Performance TV, and our CEO Jason Fairchild shares the trends he’s thankful for and the milestones that moved tvScientific forward. Catch the Thanksgiving edition of Inside Performance Advertising → hubs.ly/Q03VZQXM0 #Thanksgiving

The best performance metric? Transparency. Ashley McAlpin from Rockerbox shares why brands can’t evaluate TV in isolation, and how true performance starts with transparent, connected measurement. Discover how Rockerbox and tvScientific are redefining transparency in Performance

🔍 How does Performance TV actually work behind the scenes? Join Volley, Triple Whale, and tvScientific Tuesday 12/9 at 10 AM PT to see first-hand how advertisers drive outcomes on TV. 🔗 Save your spot. hubs.la/Q03Wzq9z0 #PerformanceTV #Advertising #Webinar

As streaming continues to surge and 100 million households cut the cord, choosing a CTV platform that performs is essential for 2026 success. In our latest blog, Stella Chaves shares 10 questions you should ask to pressure test any CTV platform. Check it out: