Video marketing is required for brands and marketers in 2022. It's no longer optional. Between social media and programmatic video advertising, video is the new standard. But it requires investment and a strategy - so why is it worth it?

Here's 22 reasons why:

Viewers spend 100 minutes per day watching online videos, and 90% of consumers watch #socialmedia videos on their mobile devices. Video is where the attention is.

72% of customers said they would rather learn about a product or service by way of video (Animoto). If a consumer loves your content, they’ll be more inclined to buy.