Can it be so hard to create tweets that bring results? The quick answer is yes. You can tweet for years and not see the results you are looking for. You need a strategy for your tweets – and understand how Twitter engagement works. susannagebauer.com/blog/create-tw…

You don't have to post daily if what you post really hits the mark. And posting daily won't help you, if your posts are generic, off-topic or boring. It is all about the "quality" of your content or posts.

Storytelling has been a powerful part of marketing and creator businesses in recent years. It's regularly claimed that storytelling is dead. But is it true? On the contrary - and here is why: susannagebauer.com/blog/storytell…

People can get facts in many places. The internet is full of valuable information. What they cannot get anywhere else are your stories. That's how important storytelling in your content creation is for your business success. susannagebauer.com/blog/digital-s…

Authenticity is crucial for success. User-generated content is authentic. Discover how to engage and inspire through the voice of your community Here is how to integrate user-generated content into your marketing process! Read more in the post: susannagebauer.com/blog/what-is-u…

When you are looking for information on Twitter that's not magically appearing in your feed, it's time for Twitter search there is a lot more to Twitter search than the little search bar. Here is what you need to know about Twitter advanced search: susannagebauer.com/blog/twitter-a…

Some content build's community and sell's like crazy. Other content passes by unnoticed. The difference: Emotions. A huge part of our decision-making takes place in the subconscious triggered by emotions. Use emotions in your content and win: susannagebauer.com/blog/emotional…

Don't wait for people to find you on social media. Go out and join them all in conversations, start engaging and bring your social media activity in front of your target group.

I recently stumbled upon a Twitter feature I had not known before and I instantly thought "Hell, I wish I had known about this ages ago." And there are more of these awesome Twitter features you should know: susannagebauer.com/blog/twitter-f…

What old blog post is hiding in your “content attic”? Spending time at my family's mountain house reminded me of something important: Over time, we collect a lot - furniture, memories… and content. Some of it we toss. Some of it we store and forget. But some pieces? They’re

If you looking to repurpose content, go ahead and do it! It's totally okay. And here is how: susannagebauer.com/blog/repurposi…

Content ideas, SEO power, branding and thought leadership - there is a lot the content pillars can provide for. Are you utilizing content pillars yet? susannagebauer.com/blog/content-p…

Content creation should focus on the step of your marketing funnel you are addressing. Every piece of content should serve ONE purpose in the funnel. Then, your content will be much more efficient! Learn more about funnel content in the post: susannagebauer.com/blog/funnel-co…

Clarity Wins Over Cleverness Every Time Ever clicked a blog post with a flashy title… only to feel lost or confused? Me too. Your audience isn’t looking to be dazzled. They want quick, clear answers to their questions. When your writing lacks clarity, you risk losing them

Don't talk about your products all the time. Social media should be 95% providing value and engaging and only a meager 5% about your products. Some very successful social media people never "sell" on social media - value and some traffic to their website that's it.

Per default every Twitter user is using an algorithmic feed. To reach a large number of people on Twitter with your tweets you need to understand how Twitter's algorithm works. susannagebauer.com/blog/how-does-…

User-generated content is the ultimate way to connect with your audience, build trust, and strengthen your brand. Learn how to leverage the power of UGC to drive engagement and fuel your social media strategy! susannagebauer.com/blog/what-is-u…

When I started my social media journey, I had no clue what to post and why. The result? Nothing. Almost no followers, no community, no branding. That is what a social media content strategy is all about - read more: susannagebauer.com/blog/content-s…

You have to understand Twitter a little better and learn how to use it to your advantage – or you can get frustrated fast. Here are 2 Twitter marketing strategies, that will boost your reach and increase your followers: susannagebauer.com/blog/twitter-m…

If you're struggling with writer's block, take a step back and focus on self-care. Practice mindfulness, go for a walk, or indulge in a creative hobby. You'll be better equipped to tackle the blank page and unleash your creativity. susannagebauer.com/blog/overcome-…