Your customers are everywhere If you look closer enough you'll find them. Many people wait for customers to come to them. But that approach won't always have a 100% success rate every time!

100s of X posts later I've realized every High-Growth DTC brand founder should be active on X Yeah I know it took me a little while to come to that conclusion but it's a good one. So based on my analysis and interactions with the DTC community on X, I have solid reasons why DTC

Congrats to the top projects of the week! Feech Maverick SLIK Windframe Pagedone. See their pitches on 10words app.10words.io/archives/2853/…

Customers will not come to you. You will have to go to them. They won't magically discover about your business. You will have to establish yourself as a player in the market. Having a premium website won't guarantee you overnight sales. Getting traffic to that premium

Here's a complete demo of an AI-based tool helping dozens of DTC brands get 20% more incremental revenue The tool is called "Optimizer" by Maverick . Hey guys, as promised, I've brought you a demo of Optimizer we've been extensively testing for a good portion of 4 months

My 2 cents on startups looking to secure tech partnerships While running Maverick I've had plenty of opportunities to explore tech partnerships. Many have approached us to form these partnerships, we've said yes to many and no to many. Here's what B2B startups should

It has been my lifelong dream to see customers expressing such jubilant feedback for Maverick . But most importantly it's a team victory for all of us when we see lovely customers like Shirah believe in the true vision of AI. Trust me guys, AI is not here to destroy

Create a genuine desire for your product and watch people instantly engage with your content This is exactly what True Citrus did with this mega viral TikTok ad creative that hit almost 140k views. No spending tons of time and money shooting a professional-looking video. This

Did you know Zenni®'s ecommerce quiz generated $1 million in revenue and 29,500 lead conversions Now that's insane, and it shows us the true power of lead generation quizzes that can be a life-changing addition for ecommerce brands. However, to get these quizzes up and

My startup "Maverick" has a small team but a big heart ❤️ Yep, it has been 4 years since we launched it and have stuck to a small team without "Overgrowing" in terms of employees. That's not to say we didn't onboard some fresh talent, we absolutely did, but it wasn't

Top 6 Ecom Creators You Need To Follow On Twitter ASAP (Part 11) These awesome individuals have incredible company stories and work with 8/9 figure brands having insane net worths. Plus they are active as creators giving it their all on platforms like LinkedIn etc. I do these

Still struggling to come up with fresh ideas for email content? Even as a brand making multiple 8 to 9 figures a year? If that's the case, don't worry because you're not alone. Many of my clients who actively use our email & SMS integrations have often asked us for inspiration

+106% Higher Click Rate and 2X Additional Revenue, all from a single A/B test campaign we ran for Dermaclara Beauty inside Klaviyo I know this is too good to be true, but many brands never truly reach their full potential with "Klaviyo Email Marketing", especially when doing

Top 6 Ecom Creators You Need To Follow On Twitter ASAP (Part 12) These awesome individuals have incredible company stories and work with 8/9 figure brands having insane net worths. Plus they are active as creators giving it their all on platforms like LinkedIn etc. I do these

What's the point of sending emails when they don't even reach your customer's primary inbox? Now, unfortunately, this is a problem currently faced by many DTC brands out there. They craft this beautiful email campaign with a fancy template and a laser-targeted message, only to

What's more valuable to run a $5-$50M ecommerce business? I'll give you three options : ✅ Churning out multiple ads, doing A/B tests, creative optimization and looking at your credit card bill, reading ****$50K Spent****. ✅ Hiring an expensive influencer who charges $15k

The biggest threat to your email revenue isn’t your copy. It’s Gmail’s Promotions tab. You're designing beautiful campaigns. Writing thoughtful copy. Planning content calendars for weeks. But if your emails don’t land in the Primary tab, none of it will perform as well as it

Everyone hates the gmail "promotion box." For email marketers, it's their biggest competitor. Here's the brutal truth: Most of your "email marketing" is getting harder to stand out. Did the campaign actually flop? 👇

Jimmy Kim It doesn't matter how awesome your emails are if no one ever sees them because they land in the Promotions tab (aka Glorified Spam Folder). Use Maverick's Inbox Placement Optimizer to get into the Primary tab so you can drive 2x the revenue on your Klaviyo campaigns!

More than half of your customers will never see your emails. Not because your copy is bad. Not because your offer sucks. Not because they don’t care. Because Gmail hides them. The Promotions tab is where good campaigns go to die. It’s the folder people check once a week, if