An important reminder that the words we choose and the language we use matter - in the world of insights and beyond it as well.

From what we’ve learnt about #curiosity and #ChatGPT, having all the answers isn’t what builds strong connections and outcomes 💡 Head of Truth, Leanne Tomasevic looks at why we need to ask more questions 👉 truth.ms/post/are-we-re…

The treasure hunt is almost up, have you checked inside the mug(s)? We have! 🐰🐣🥚 #EasterEggHunt Instinctif Partners

Do #brands need to stop taking themselves too seriously? From one #GenZ-er to everyone, Rebecca Hill looks at #MetaCringe in our latest Cultural Trends Insight 👉 truth.ms/post/meta-crin…

Yesterday we visited the Vodafone UK #Brand and #Marketing team, taking them through #creative principles for more effective #advertising development. A day filled with fun activities and learnings for everyone. 🙋 if you ❤️ #marketresearch too!

Have you ever found yourself falling down a rabbit hole of videos from a subsection of #TikTok you never knew existed? Was it #WaterTok? Our latest #insight piece looks at the conspicuous consumption behind TikTok trends and #stanleycups 🥛 truth.ms/post/conspicuo…

Friendly reminder that #EarthDay is tomorrow! Have you seen our report exploring #consumer attitudes and #behaviours associated with #climatechange? Now might be a good time to read it 😉 truth.ms/post/bridging-… #EarthDay2023 earthday.org/earth-day-2023/

Save the date, then come and join us! #strategy #marketresearch #mrx #event

Have you ever heard of the #glitchintheMatrix? The #trend sees #GenZ-ers posting visual 'proof' of a very particular belief system. Read Sarah Christie's latest thought piece 👇 truth.ms/post/gen-z-foc…

There’s still time to book your tickets for AQR's #strategy event this Thursday 25th May: “Strategy: North Star or Big Banana?” ⭐️ 🍌 We’re sponsoring the event and hosting at our London offices. Book here: aqr.org.uk/calendar/info.…

The finalists have been announced for the MRS EDI Changemaker Award 🏆lnkd.in/eU-Qqnq6 As sponsors of the #award, we’re really excited to see who wins on 9th June at the MRS Excellence Awards lunch. #EDI #equality #diversity #inclusion #MarketResearch

Yesterday we hosted AQR for their event on #Strategy in our Truth office. Leanne Tomasevic & Mark Thorpe joined a great panel of speakers to consider what strategy and strategic thinking really means. Thank you to all who joined a wonderful afternoon full of discussion 💡

🚨 NEW PODCAST COMING SOON! 🚨 We're very excited to announce our new #podcast series - TRUTH TALKS - hosted by Head of Truth Leanne Tomasevic. We'll be celebrating those making a real difference in the insights and research industry. Coming soon on all podcast platforms 🎙️🔊

Fantastic 1st day of our Activating Behavioural Science masterclass for ESOMAR - an intro to #BehaviouralScience thinking and research Tomorrow is #comms-focused: supporting the creative process by combining behavioural science with consumer insights 📢 esomar.org/events/behavio…

TRUTH TALKS Episode 1 – out now! 🎙️ truth.ms/truth-talks Ep 1 features Naomi Plummer and Rhiannon Griffiths of John Lewis Partnership News, the first of four finalists of the AURA Individual Insight Clientside Award 🏆 Don’t miss our #insight podcast on all platforms #TruthTalks #AURAs

In Episode 2 of #TruthTalks #podcast Leanne catches up with #AURA Awards finalist, Angharad Edwards, and her Your Co-op colleague Helen James. truth.ms/truth-talks Subscribe to Truth Talks wherever you get your podcasts to hear from all four AURA awards finalists.

🚨 Episode 3 of #TruthTalks is out now! truth.ms/truth-talks David Woodley nominated Bradley Bain, Qualitative Research Analyst Barclays Bank as our next finalist for the #AURA Individual #Insight Clientside Award 🏆 Download and listen now on all #podcast platforms

Listen to Episode 4 of #TruthTalks with Rachel Parry, AURA finalist of the Individual #Insight Clientside Award truth.ms/truth-talks A fascinating discussion with Rachel and Harry Mirpuri Irwin Mitchell about the importance of the client voice and having an impact. #podcast

🌟Congratulations Bradley Bain from Barclays UK for winning the Individual Impact Clientside award at the AURAs last night. And well done to our other finalists Rachel Parry, Angharad Edwards & Naomi Plummer. We're excited to see the amazing you will accomplish in the future.