8x zoom in action at Apple Park!

iPhone 17 Pro and iPhone 17 Pro Max… the most powerful and versatile iPhone models we’ve ever made.  A stunning new design. Enormous leap in battery life. Pro camera system for endless creative opportunities.

Introducing iPhone 17: incredible all-day battery life, 3x better scratch resistance, and our best front camera yet.

The latest iPhone generation is available for pre-order! Which one are you looking at?

youtu.be/HKphYoxGeRE #AppleEvent #Apple #AppleWatch

iPhone Evolution Which was your first iPhone?

🌃 Dark 🎨 Tinted 🪟 Clear #iOS26 and #iPadOS26 have more ways than ever to customize the look of your Home Screen. Here’s how.

iPhone season is here! ✨ Launch day tomorrow!

Introducing the Phone app on Mac, iPad, and Apple Vision Pro. 📞 Learn how it works in #macOSTahoe, #iPadOS26, and #visionOS26: apple.co/4nvKXwe

#Apple #iphoneseason

Many thanks to Inez & Vinoodh, Mickalene Thomas, and Trunk Xu for capturing some of the first photographs with iPhone 17 Pro Max. Tonight was such a beautiful display of #ShotOniPhone photography.

It’s launch day! 🥳

iPhone 17, iPhone Air, iPhone 17 Pro, iPhone 17 Pro Max, our new Apple Watch lineup, and AirPods Pro 3… what a day! So thankful to be with our incredible teams and customers celebrating at Apple Fifth Avenue!

Apple Store in Mapleview mall in Burlington Ontario, 30 minutes ago! #iPhone #iPhone17Pro #iPhoneAir #iphone17 #iphonelaunchday

Jump + in Niagara Pen, St Catharine’s Ontario 10am today! #iPhone17Pro #iphone17promax #iPhoneAir #iphone17 #AppleEvent #iphonelaunchday

iPhone Air is here, and I already can’t imagine going back 9to5mac.com/2025/09/19/iph… by Ryan Christoffel

Line up keeps growing at Apple Store in London, Ontario! Masonville mall. #Apple

Raise your hand if you have a ton of photos in your library. 🙋🏻‍♀️🙋🏽‍♂️🙋🏽 In #iOS26, it’s easier than ever to sort and filter your photos to find exactly what you need. Here’s how.

Tonight, the Falls will be illuminated in a brilliant shade of orange at the top of every hour for 15 minutes in honour of National Day for Truth and Reconciliation 🧡

Today marks National day for Truth and Reconciliation. We honour the survivors of residential schools, the children who never returned home, their communities and their families.