The way we consume electronics is broken. And the planet can’t cope. There is a more environmentally and economically appealing alternative to the norm we've created. But before we get to that, I first I wanted to make sure we were on the same page about the problem. 🔋🧵

Scotland is already pioneering work in circularity with many fantastic examples of sustainable solutions in action. Looking forward to this next vital step in our #circulareconomy journey, which will allow the public to have their say on what comes next. bbc.co.uk/news/uk-scotla…

"Environmental information ... is just as valuable as any other data set within a company's grasp" via Forbes forbes.com/sites/rhettpow…

All hardware businesses (not just Apple) need a route to this model:

Hardware subscription is the future for all hardware businesses bloomberg.com/news/articles/…

"a shift to a circular economy would reduce each nation's greenhouse-gas emissions by up to 70%" nature.com/articles/53143…

Climate data in the age of working from home: "Standard Life Aberdeen ...said it would begin collecting employee emissions data as part of a wider plan to cut its carbon footprint by 50 per cent within the next four years." wired.co.uk/article/employ…

Makes sense for businesses and customers: "it allows Apple to continue to tie people down without making them spend enormous sums upfront" imore.com/hardware-servi…

Seeing this in business owners too - important to capitalise on increased ambition thetimes.co.uk/article/climat…

Climate tech needs to be left out of this VC winter. Up until now VC’s have mostly jeopardized the future. Nows your time to be the outlier you say you are.

Let the next ten minute delivery company die. Not the planet.

Awesome work! Translating the risk of these models to the financial markets needs a shared understanding of the dynamics of these businesses.

My clues in codenames