Effective social media marketing requires targeting your audience. You need to reach the right people. It does no good to promote your brand or message to those who aren't or won't likely be your customer/client. tso.media/2I74zXY #facebook #smm

Social interactions matter. They help connect brands. In the #cannabis industry, those connections are how business is done. They’re vital. You cannot ignore them. That’s ignoring opportunities. #smm tso.media/3vNF8QT via @GetHybridSocial

Part art. Part science. Done right, the results from effective social media marketing are significant and measurable. Done wrong, you are wasting time and money. Always work with an experienced agency. tso.media/2WSw3nt #smm

The definitive guide from Wordfence on why you need to protect your WordPress site, even if you don't believe it's a target for hackers. ALL websites are potential targets and all have value to a hacker...in some way. #WordPress #security tso.media/2Rtrxeu

Effective content marketing isn't about selling. It creates value, relationships, & authroity. It creates viable, sustainable, long-term relationships and it will drive revenue. tso.media/2I96GKW #contentmarketing

Engage more and publish less for more effective social media marketing. tso.media/2I65bgv #smm #contentmarketing

Trust is essential for a brand. Without it they will not have customers. However, having earned someone's trust is not enough to guarantee getting their business or keeping it. #trust #smallbusiness #smm tso.media/34Oa5GZ

You must optimize your blog post titles for multiple display locations. Doing so will get more click-throughs, guaranteed ~Warfare Plugins #blogging tso.media/35NejOL

When you take the time to thoroughly understand what type of social media content drives website traffic, you are left with the ability to create and share the right content each time and get results.#smm tso.media/2ZeoaL2

We have upgraded our hosting to Dependable backed by SiteDistrict. With Site District's server side #security software and Dependable's network wide use of Wordfence, our sites/client sites are more secure for less than anything comparably priced. tso.media/DependableWP

Your brand story should be a major differentiator, something which sets you apart from your competition and compels your prospects to partner with you. It requires effective branding and brand marketing via @TwitterBusiness tso.media/2BdLvTJ #brandmarketing

If you run or represent a #cannabis brand, how you use social media marketing matters. #smm tso.media/2WSnqJu

Find out why the quote 'People do business with, and refer business to people they know, like, and trust' is wrong. tso.media/2I5xMSZ

The best and only rule you need to apply to your content: Publish quality, well-written and authoritative evergreen content written for your reader not Google. Do so and no algorithm change will impact you. #SEO #contentmarketing tso.media/36AUnzF

Content needs to be tailored to your target audience on each social media platform for it to be effective. #smm #contentmarketing tso.media/2I6QAkH

#Facebook 'jail' is normally reserved for those who post inappropriate content, whether it be in the form of a published post or comment. The offending content is removed and you get a week long vacation from Facebook. #smm tso.media/329CapG

Compelling content is worthless if it is poorly written. If you're not a great writer, hire a professional writer or editor. tso.media/2X16xMZ #writer #contentmarketing

Business networking is the process of establishing a mutually beneficial relationship with other business people and potential clients or customers. ~ The Balance #networking #relationships sdka.us/ao6 via Robert Nissenbaum

Alt tags are critical for #SEO. Adding the image description allows search engines the ability to pull it for a relevant search. More important, they're an accessibility component allowing those unable to see, to know what it is. Via Agorapulse: tso.media/3p5fSS9

If you want long-term clients and a viable, sustainable business, you'll need to invest in it and work at it. #smm #relationships tso.media/2Dyssnl