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Real Strength, No Guessing, All Power. Identify hidden potential in human performance that otherwise would remain unknown.

Introducing The Future of Strength testing. Debuting at the IOWA STATE FAIR. Designed and Manufactured in Iowa. #iowastrong #farmstrong #iowastatefair #fairsweetfair Varied Industries Building Booth 278

Is Central Iowa the new Silicon Valley of the Midwest? What if strength could be measured like body temperature, or heart rate? This machine does exactly that. It turns your effort into data—instant, accurate, and surprisingly fun as fair goers are learning in “hay bale units”.

Ben Durbin Iowa State Fair True Force Technologies Silicorn valley is rising

Former Iowa State football player introduces AI strength technology who13.com/news/former-io…

⚡️Founding Endorsement⚡️ Welcome to the team Cam jones 3x BIG 12 Champion 6x All American 2024 Olympic Trials Qualifier Quote: “TRUE FORCE IS DIFFERENT. IT GIVES ME INSTANT FEEDBACK ON MY STRENGTH, MAKING IT EASIER FOR ME TO MONITOR FATIGUE AND KNOW EXACTLY WHEN TO PUSH..”

No Subscriptions, No Gimmicks, Just Real Actionable Data. ⚡️You own the product. 📊You own the data. Trusted by Coaches, Clinicians, and Gyms across the country 🇺🇸 and world 🌎 .

SMARTER • SAFER • STRONGER Explore the latest in strength innovation.

📊 Instant Strength Insights - Safe, Objective, Actionable Data 🔐 Lifetime Value - Lifetime Warranty 🚫 No Subscriptions - You Own the Data, You Own the Product

⚡️Customer Spotlight⚡️ 30 year coaching veteran Robbie Cole Talks about the True Force Platform.

Local voices. Real support. Designed, Built, and Manufactured in Ames, Iowa.

Revolutionizing Strength: How True Force Is Redefining Athletic Training Through Real-Time Data huffmag.com/revolutionizin…

“No matter how much experience you have, there’s always an element of guesswork in coaching,” Durbin explains. “I wanted something that could help me understand exactly how hard an athlete should train on any given day.” -Ben Durbin Ben Durbin

Lights - Camera - Force

got strength? explore the latest innovation in force measurement equipment. making free weight training more effective and accessible to everyone.

This is not your dad’s force plates Force measurement has evolved since its original, outdated form. A team of engineers, coaches, and PTs have developed force measurement equipment , being used at the highest levels, from Olympic Training Centers, and Division one universities

Hear from another experienced S&C coach Mike Libruk, Director at Premier Athlete Training. PremierAthlete “True Force allows us to get real time data on athletes which allows us to make more informed and better decisions in the weight room”.

Installs complete. Strength delivered.