Quick reminder for BFCM, XMAS, etc Tap into the existing sales demand Most brands will just change their announcement bar, put out some “discount” ads and call it a day Doing this you might see a slight increase in sales, but you’re leaving a lot more on the table All of your

In China seeing our partners and manufacturers here for the first time after 4 years Should have come much earlier - so much sauce is shared and overall just super cool to see the full product lifecycle from raw materials to final product & QA

If you fully dedicate yourself it's only a matter of time until your dreams turn to reality. Crazy to think I'm living the dreams I had just 3-4 years ago. About to land in HK to meet our manufacturers and partners. Along side my head of ops who started this business with me

One of the biggest differences between people who stay "dropshipping" vs those who build a brand that continues to see amazing growth and stand the test of time Is that they transition to spending more time on product and having a product roadmap Don't need anything crazy on

One of the biggest reasons why I was able to make the jump from dropshipping to building a $20m/yr brand was completely changing the way I approach it and make decisions Changing the lens I used to make decisions forced me to make better, longer term decisions that forced me to

The lifecycle of products that we sell where we have full exclusivity / is our own design VS the ones that don't is insane the products where we don't - lifecycle is about 1yr until it becomes harder to sell, CPA increases despite ads and funnel improving etc. the products

You’re likely not offer testing enough I put it aside for a year since we were scaling and “didn’t want to fuck it up” Despite knowing one of the best ways to solve our biggest constraint is through the offer itself After putting it aside for way to long took just 3 tests

A winning ad doesn't last forever and you don't want to sit around praying for the next one at scale ads fatigue faster because you're spending more per day you need systems to consistently output more creative without quality dropping as you scale where most go wrong is when

Scaling to a million per month and actually staying there is about stacking hundreds of winning tests on top of each other over months and years when you hit $100k or $200k and can't scale anymore, don't go back to the drawing board - solve those constraints we're going into

every brand needs a profit center and no that isnt the profit you make on day 1 purchases, that is very short lived and will slowly fade as you scale and as competition floods in and there are only three different profit centers for brands: - LTV - Product launches / SKU

Safe to say I’m better at Ecom then I am at crypto Good thing I kept it to a very small % of the portfolio You live and you learn… Anywho, if you know anything about crypto. Be honest with me, are any of these going to recover? (I bought the top)

From $800k/mo to $2.5m/mo in 90 days… Insanity youtu.be/-cE6bIztgO4?si…

Same brand 1st image 2022 Black Friday 2nd image 2025 Black Friday (+another 35k from Amazon) It’s been a minute, crazy to see how far it’s come Jobs not finished, back to work 🫡

After doing over $20M with my brand this year and after helping 11+ brands scale to $1M/mo in the last 6 months I am a firm believer that if you can get to $250k/mo in sales, getting to $1M/mo from there is 80% improving your model and 20% marketing This might be a hot take,

Since Friday Meta randomly shifted a big portion of adset budgets to audience network Anyone see the same? CR% dropped 60% in a day and only difference is audience network went from barely any spend to 20% of the account