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Having spent £37m on 23 different sponsorships, online car retailer Cazoo yesterday went into administration. The company’s bold sponsorship strategy fundamentally failed to engage fans and impact consumer behaviour. #cazoo #sponsorship #adminstration #sports #MarketingStrategy

Former FIFA World Cup sponsor BYJU’S faces insolvency, owing £15 million in unpaid sponsorship fees to the Board of Control for Cricket in India (BCCI). Link in comments... #sponsorship #byju #BCCI #marketing #sportsponsorship #sportsmarketing #IPL #FIFA #brandpartnerships

The NFL and Sony have announced a game-changing new partnership that brings significant technological advancements to the sport. Article link in comments. #nfl #Sony #sponsorship #partnership #sportstech #marketing #branding #innovation #sportssponsorship #americanfootball

We know the personality traits of a good brand ambassador, but how do we transform these into a thriving partnership? To uncover the secrets, we spoke to SPORTFIVE 's Tim Stedman. #BrandAmbassador #Sponsorship #MarketingStrategy #TheSponsor #SPORTFIVE #Partnerships

Crypto.com has announced an exclusive multi-year partnership with the UEFA Champions League, becoming the first and only cryptocurrency platform to sponsor the prestigious football competition. #crypto #sponsorship #sports #marketing #football #branding #sportbusiness

Santander’s Formula 1 switch demonstrates how a well-timed change can breathe new life into a sponsorship strategy. Follow @thesponsormag for more practical sponsorship tips and insights. #formula1 #sponsorship #santander #ferrari #WilliamsF1 #brandpartnership #sportsponsors

For brands without a history in sponsorship, jumping into the space can feel overwhelming. How can you authentically present yourself as a passionate supporter of an event or sport you’ve never engaged with? #sponsorshipstrategy #brandstrategy #marketing thesponsor.com/building-authe…

Cristiano Ronaldo’s YouTube channel has gained 60 million subscribers in just three weeks. We sat down with Steve Martin, Founding Partner of MSQ Sport + Entertainment, to explore how brands can effectively tap into this space. #Ronaldo #BrandAmbassador #influencer

Explore the strategies that go beyond awareness and turn your partnerships into loyalty-building powerhouses! #sponsorship #brandloyalty #brandpartnership #marketing #thesponsor #sportssponsorship thesponsor.com/7-ways-sponsor…

Rory Natkiel from Sid Lee London shares how brands can tap into female audiences. Read the full interview #Sponsorship #WomenInSport #SidLee #Appinio #RoryNatkiel #BrandStrategy #FemaleFans #SportsMarketing #WomensSports #AthleteSponsorship