The Come Over October campaign is back for its second year, encouraging consumers to visit tasting rooms and celebrate American wine all month long. Participating wineries can access free resources to promote their events and drive traffic. buff.ly/iEFzR8Y

From keys to grower-winemaker collaboration, to challenges and innovations in Texas viticulture, Grape Camp, October 7 at Adelphos Cellars in Lubbock, will feature panel discussions on topics that matter to you. Register now and save: buff.ly/Cptjbye

Explore the legacy of T.V. Munson, the Denison horticulturist who saved the French wine industry in the 1800s by helping graft European vines onto Texas rootstock. This story highlights efforts to bring Munson's contributions back into the spotlight. buff.ly/cnhwaYv

.Messina Hof Winery founders Paul and Merrill Bonarrigo fell in love with Sagrantino while attending a conference in Italy, which led to them becoming the largest producer of Sagrantino wine in the United States. Learn more via Wine Walk. buff.ly/ZzSkO6Q

What began in 1986 as a 3-acre experiment on rocky West Texas land is now one of the oldest and largest vineyards in Texas. Neal and Janice Newsom recently talked to KCBD in Lubbock about their growth beyond the vineyard and into agritourism. buff.ly/xdDROzt

Mark your calendar for the 39th annual GrapeFest, September 12–15 in Historic Downtown Grapevine! You can even sip your way through the largest consumer-judged wine tasting competition in the U.S. during the People’s Choice Wine Tasting Classic. buff.ly/Yrn9jz2

The Texas Hill Country and Lubbock are featured on USA TODAY's 2025 Best Wine Region list. A panel of experts selected their top picks, considering the collections of wineries and vineyards within each region. buff.ly/n4DCc6T

One week left to snag the early bird rate for Grape Camp! Join fellow growers and winemakers October 7 at Adelphos Cellars in Lubbock for expert panels, roundtable discussions, and more. Discounted registration ends August 25. buff.ly/SbKadOn

One month after the devastating July 4 floods, tourism-driven towns across Texas Hill Country are facing mounting financial strain. Local businesses, including wineries and vineyards, report a sharp decline in visitors and bookings. buff.ly/8fmR36B

Texas vineyards are starting to report strong harvests from across the state, including from the High Plains, Hill Country, and the Gulf Coast. Lower summer temperatures, plus wetter seasons, have contributed to the year's success. Read more at Wine Walk. buff.ly/nIDrsqR

Last call for early bird pricing! This is your final chance to save on Grape Camp—don’t miss expert panels, networking, and the Lone Star Wine Tasting Experience this October 7 in Lubbock. buff.ly/SbKadOn

This July, Bending Branch Winery unveiled the results of a groundbreaking 6-year Texas terroir project—the first wines ever aged with Texas White Oak. Led by founder Dr. Bob Young, the innovative program adds a unique Texas oak profile to their wines. buff.ly/6PtrQNG

2.64 million people visited Texas wineries last year, according to WineAmerica’s latest report. Wine tourism is booming—and we’re proud to be part of what makes Texas a destination. buff.ly/nyf1Npg

What a blast TEXSOM 2025 was this week! An incredible blend of discovery, passion, and community filled every room. Were you able to attend? What inspiration did you leave with? 🍷

More time to save on Grape Camp registration! Join fellow growers and winemakers October 7 at Adelphos Cellars in Lubbock for expert panels, roundtable discussions, and a Lone Star wine tasting experience. Discounted registration ends September 2. buff.ly/sdxQXOL

Today's the day! It's your last chance to save $25 on Grape Camp registration. Secure your spot today to experience expert panels, networking, and the Lone Star Wine Tasting Experience this October 7 in Lubbock. buff.ly/SbKadOn

Grapevine's GrapeFest has been named one of the Top 10 Best Wine Festivals in the U.S., earning the #7 spot in the USA TODAY 10BEST Readers' Choice Awards. buff.ly/Z6GlMeC

Tomorrow: Join the Texas A&M Department of Horticultural Sciences for Spirited Learning, a collaborative evening celebrating the legacy of T.V. Munson—the “Da Vinci of Denison” who saved the French wine industry. RSVP now: buff.ly/14xsM2H

Watch now on demand! Learn how participating in the Come Over October 2025 campaign can help you elevate your brand, craft compelling marketing, and connect with more wine lovers. buff.ly/GH0WLiK

Move beyond theory and discover a complete start-to-finish workflow for creating a professional, on-brand video ad to promote your winery using the latest AI tools, in this webinar hosted by Texas A&M AgriLife Extension Service, 11:00 a.m., September 12. buff.ly/sJWReW7