Do you sell courses? Do you have a newsletter? Do you like money? Dm me 🙃

I've tried feeding my dog high-quality and expensive dog food He didn't even touch it Today I bought a cheap mid-tier bag of dog food He inhaled the whole bowl Lesson: High-quality copy is useless if you're trying to feed it to the wrong awareness level

Good copywriting is NOT about: - having a solid hook or - having a unique mechanism or - doing thorough market research One part is not more important than another Good copywriting IS a puzzle that you need to piece together using all these different elements

Writing good copy is like playing good basketball Many people try to be fancy and I'll admit it looks cool But you make no progress toward the basket Most of the time, a simple crossover is all you need to get by your defender and score

Why does every coach and consultant on instagram buy followers 😭 20k followers 15 likes on a post from a week ago

“You don't go to the science museum and get handed a pamphlet on electricity You go to the science museum and you put your hand on a metal ball and your hair sticks up straight And you know science” - Michael Scott (The Greatest Salesmen)

Participating in The Great Email Storytelling Challenge by George Ten

I owed a friend $22.91 for an Uber. I transferred them $22.19 by accident. They never brought it up. Nobody would bring up 72 cents. I did it on purpose. I've been doing it for years. Every time I have to transfer someone money, I "accidentally" leave off a bit. I call it