As many of you may have already heard, after 150 years at 194 Shaftesbury Avenue we are closing the shop. The impact of Covid-19 means the company can no longer warrant paying the rents that a Central London shop demands so we have no choice but to move on to pastures new.

Very sad news :(

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For a while we’ve wanted to create a range of sports socks. Say hello to Simply Active. Three versatile lengths. An array of confident colours. A host of high performance specs. Get ready to live brighter.👇🏼 lnkd.in/gPZHuRZ

Water Revolution Foundation is leading a new approach to ocean conservation, and hoping to draw a crowd. buff.ly/3rUTopd

We made sports socks! Very excited about these.

This month's BOAT International features my article on 5 of the best family #superyacht adventures. Snorkelling between tectonic plates in Iceland, National Geographic filming in Costa Rica, pirate bootcamps, snowball fights in Antarctica—get ready to set see the world differently.

Really proud of this wee film! It captures the wonderful unflappability we've all shown over the past months. That ever-optimistic 'keep calm' spirit. And ultimately the knowledge that we #WalkBrighter together.

We would say that there is only room for one sock puppet this Christmas, @deliveroo, but we believe that we #WalkBrighter together ;-) Takeaway tonight?

Shiny new website 🙌

It’s been quite the year!

Still very much powered by ☕️… and Heesen_Yachts.

The airline Privilege Style has been ignoring thousands of us about the flights to Rwanda for weeks. So today we turned up at their Majorca HQ. Chema Alvarez #StopTheFlights

#StopRwandaFlight Flying refugees to Rwanda is a dehumanising assault on the human right to escape war, torture and persecution. This isn’t about safety. This is about policies rooted in racism. If we can safely transport + house Ukrainian refugees we can do this for ALL refugees

Spotted in Bristol: the ever-elegant Feadship M/Y A2 (ex-Masquerade of Sole). Built in 1983 and then impressively refit in 2012 by Pendennis Shipyard. #superyacht #feadship

A pop of pink worthy of a pop star like Charlie Puth 🙌 Great socks for a great summer tune.

#Superyacht Spotting: 78m M5 (ex Mirabella V) anchored + cruising off #VancouverIsland. She’s the largest single-masted #sailing yacht in the world🙌Here’s a throwback to an article I wrote in 2012 about her refit at Pendennis Shipyard with Ron Holland + RWD superyachtnews.com/fleet/work_und…

Everything is now for sale. They're no longer trying to hide it. They've taken a wrecking ball to the UK. Write to your MP -about the rivers, fracking, bankers, energy bills -all of it. Flood their inboxes. We have to stop this govt before it's too late.

Channel the confidence & the unique style of #MuhammadAli with London Sock Company. The first in their ICONS series, this limited edition collection of six socks features their signature rib & Ali’s silhouette, embroidered in his trademark gold. Shop now at londonsockcompany.com/muhammad-ali/

Muhammad Ali's style was as iconic out of the ring as it was in it. Celebrate his sartorial star quality with London Sock Company's new limited edition collection. Six luxurious socks that channel Ali's class and confidence. Shop now at londonsockcompany.com/muhammad-ali/ #MuhammadAli #Shop