Etna Street Capital (@speed_of_exec) 's Twitter Profile
Etna Street Capital

@speed_of_exec

Life Long Learner, Family, Real Estate, Globe Trotter, Basketball

ID: 934263492634464256

calendar_today25-11-2017 03:32:29

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The most expensive course in real estate? Not a mastermind. Not a seminar. It’s the unit that bleeds you. Proverb: Regret is tuition.

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24 hours to fix. 24 minutes to respond. Learned this the hard way: tenants don’t leave over problems, they leave over silence. They don’t need miracles. They need to know you heard them. What’s the fastest you’ve had to respond to keep someone?

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Late rent isn’t a “policy” problem. It’s an execution problem. My flow as a landlord: • Pay early → 1% discount • Day 2 → reminder • Day 5 → late fee auto-applied • Day 10 → notice prepped No chasing. No debates. Just consistency

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Everyone wonders why deals feel scarce. It’s because you’re only looking on the MLS. By the time it hits there, 100 spreadsheets already killed it. The edge lives off-market: letters, calls, walking blocks, even vendors who know which landlords are burnt out. Underwriting isn’t

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A landlord told me losing $1,700/mo wasn’t the real loss. The real loss was invisible: every month tied up in bad properties was compound interest on regret. Money bleeds you once. Lost options bleed you forever. Selling “at a loss” wasn’t failure - it was buying back her

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Closing your first property feels like a finish line. Then the first roof leak makes you realize it was just the starting gun. Scaling isn’t about racing to deal #2. It’s about surviving deal #1 without tapping out.

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Rent day isn’t payment for space. It’s payment for time. Every month, the tenant is just buying 30 days of peace from you showing up. That’s the real transaction. Ever thought about it like that lol?

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Juggling startup + landlord + personal life feels impossible. The unexpected lesson? The chaos doesn’t come from too many balls in the air. it comes from refusing to automate the ones that always fall.

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The best system? It’s the one that still works when you stumble into it half-asleep. If it needs alarms, hacks, pep talks… that’s not a system. That’s homework. A good system feels like cruise control. A bad one feels like carrying groceries with the bag about to rip lol.

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I thought tenants wanted granite. Fancy faucets. The stuff you can point at during a tour. But the thing they actually brag about? Not marble. Not chrome. It’s the washer/dryer hiding in a closet. No ducting. Just a regular outlet. Quiet. Invisible. Add a leak sensor pan…

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Q4 isn’t for polishing decks. It’s for stealing distribution. Going full guerilla - forums, sidewalks, late-night scrolls. Anywhere landlords are hiding, Kove will show up. Let's go!! #Q4 #GuerillaMarketing

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Turning every founder, VC, landlord event into a distribution heist not a networking mixer. Not there to learn. I'm there to hijack attention, seed curiosity and funnel people to joinkove.com. Playbook: 10s hook, QR in pocket, one line demo, grab 5 emails, DM within

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Quarterly updates are not just about what I built. They are about what I did not. The distractions I walked away from. The ideas I killed off. That is what makes people lean in. Wins are easy to share. Cuts show you are serious.

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I didn’t plan on going on a side quest. But after figuring out my own NYC compliance deadlines, I realized most small landlords in NYC are flying blind. So I built a tool that checks your buildings. Quick demo below. Early access: DM or comment HELP.

Etna Street Capital (@speed_of_exec) 's Twitter Profile Photo

I didn’t plan on going on a side quest. But after figuring out my own NYC compliance deadlines, I realized most small landlords in NYC are flying blind. So I built a tool that checks your buildings. Quick demo below. Early access: DM or comment HELP.