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Social media is constantly changing. That is nothing new, and it has been that way from the beginning. As we forge ahead into 2025, with everything happening and changes on the horizon, what does it take to stand out on social media today? Read more: bit.ly/4adyGXX

“Adventure tourism allows rural communities to capitalize on their natural assets and traditional knowledge, creating economic opportunities that keep young people in their communities.”

Color grading photos is always a challenge. Like you, I've made more presets than I can count. Sometimes they work, other times they don't at all. However, it's fun experimenting ... How often do you mix things up?

Adventure tourism and trail building share a deep, often unspoken connection—one that extends beyond singletrack and technical descents to include the broader landscape of outdoor recreation. Read more: bit.ly/4aF2gWc

What is more challenging as a photographer ... shooting road cycling races, gravel cycling races, or mountain biking races?

Do you have a social media strategy, or are you just winging it? 🤔 Let’s be honest—most of us start off just posting and hoping for the best. What’s been your biggest challenge in creating a strategy?

Interestingly, most business owners and non-profit leaders I talk with don’t like social media. While they know it is essential for their brand to grow its awareness and generate sales, interest, signups, etc., there’s a growing allergy to social media. bit.ly/42GN5tG

Gravel races aren’t just about the ride—they’re about the landscapes, the people, and the moments in between. That’s why we’re stoked to announce our new partnership with BorderLands Gravel. Read more: bit.ly/4hJMYC2

I’ve seen firsthand how gravel cycling is more than just a great ride—it’s reshaping rural economies. Towns that once flew under the radar are now becoming must-visit destinations for cyclists, and the numbers prove it. Read more: bit.ly/4aF2gWc

Can social media actually drive tourism in rural communities? The numbers say yes. So, can a single Instagram post inspire a cyclist to plan a trip? Absolutely. The right content doesn’t just showcase a place—it creates curiosity, sparks wanderlust, and drives real econ impact.

Imagine a small town that was once thriving but is now struggling to keep businesses open. What if the key to its revival isn’t in factories but in social media posts? Digital marketing has become an essential tool, especially for rural communities. bit.ly/4huzKJO

Most brands focus on the wrong social media metrics. This semester in my Social Media and Analytics course, we’ve been breaking down what really matters when growing a brand online. Spoiler: It’s not just follower count. What’s one social media metric you always check?

Never thought I'd admit how much fun it is to shoot road cycling races, especially short loops where you see the racers over and over again.

Why do some small towns become viral hotspots while others fade into obscurity? The key lies in branding and storytelling. In an era where digital marketing can make or break a destination, small towns must craft a compelling brand identity. Read more: bit.ly/3ELR8v6

Outdoor adventurers are more than weekend warriors—they’re a town’s untapped economy. Adventure tourism has emerged as a powerful driver of economic growth, especially for rural communities seeking to revitalize struggling local economies. Read more: bit.ly/41u6OMb

And so it begins this weekend. Over the next several months, I'll be at a lot of mountain bike, gravel, and road cycling races, either shooting photos or serving Loam Coffee Roasters from Nacho the Van. Let the fun begin!

The rise of social media has revolutionized how travelers discover and explore new destinations. For rural towns aiming to attract adventure tourists, a well-executed social media strategy can make all the difference. bit.ly/3DKTjP8

Photos from the Bonecrusher XC race in Madras, Oregon, are now live. Free downloads: seanbenesh.pixieset.com/bonecrusherxc/

Most people don’t care about your logo. Not at first. You can have a slick design, clever tagline, and perfectly curated color palette, but if the experience behind your brand falls flat, none of that will matter. Read more: seanbenesh.com/blog/building-…

I’ve been working on a new guide for Trail Builder Magazine called Trail Towns from Scratch: How Small Communities Can Revive Their Economy Through Trails. I’m curious ... what communities do you know that are just now getting started? Or even thinking about it?