Scott Frey (@scottfreypn) 's Twitter Profile
Scott Frey

@scottfreypn

CEO of PossibleNOW. Passionate about preferences, privacy, and consent management to help enhance CX, increase engagement & ROI, and ensure privacy compliance.

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linkhttps://www.possiblenow.com calendar_today02-02-2012 02:40:30

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Businesses should not assume the 1:1 consent fight is over. Other states—especially those that supported the FCC’s rule—may still propose their own versions of stricter consent frameworks. hubs.ly/Q03n7-bv0

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Join us in Irvine, CA next month for the Law Conference of Champions, the premier conference for marketing and digital advertising professionals looking for fantastic networking and the latest information on legal and compliance issues! hubs.ly/Q03jJlMY0

Join us in Irvine, CA next month for the Law Conference of Champions, the premier conference for marketing and digital advertising professionals looking for fantastic networking and the latest information on legal and compliance issues!

hubs.ly/Q03jJlMY0
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While the TCPA primarily focuses on consumer protection, B2B callers are not exempt from its regulations. Many businesses mistakenly assume that TCPA rules don’t apply to B2B interactions, exposing themselves to significant risks. hubs.ly/Q03jJXpN0

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There's been a massive increase in the number of lawsuits related to contacting consumers outside of allowable calling times. No longer: “Have you been injured in an accident,” but: “Have you received a telemarketing call or text after 9pm or before 8am?” hubs.ly/Q03n7ZT70

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The FCC issued a Declaratory Ruling confirming that AI-generated voices are classified as “artificial voices” under the TCPA. This means that any outbound call featuring an AI-generated voice requires prior express consent, just like prerecorded messages. hubs.ly/Q03stzhz0

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The latest CompliancePointers podcast, from our sister company CompliancePoint: Don’t Forget About Email in Your Marketing Compliance Program hubs.ly/Q03sts9D0

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Non-compliance with the TCPA can result in steep penalties, including fines of up to $1,500 per violation. Small businesses cannot afford to overlook these regulations. hubs.ly/Q03jJvvc0

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Handling customer opt-outs efficiently is both a regulatory requirement and a critical aspect of maintaining customer trust. hubs.ly/Q03stC8M0

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A Subscription Account Number (SAN) is required for businesses that make telemarketing calls to consumers in the US. It grants access to the DNC Registry to check contact lists against restricted numbers. Otherwise, risk fines up to $1,500 per violation. hubs.ly/Q03jJtNy0

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The goal of this bill is to protect consumers from deceptive or misleading practices in the telephone solicitation business. hubs.ly/Q03st9nM0

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If your organization engages in unsolicited calls to consumers, a SAN is essential for accessing the National Do Not Call (DNC) Registry. This number helps telemarketers scrub contact lists against the DNC Registry, reducing the risk of non-compliance. hubs.ly/Q03jJWbZ0

Scott Frey (@scottfreypn) 's Twitter Profile Photo

Businesses should not assume the 1:1 consent fight is over. Other states—especially those that supported the FCC’s rule—may still propose their own versions of stricter consent frameworks. hubs.ly/Q03n7-bz0

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MyPreferences Decision Service offers a true zero-copy solution to create highly personalized and compliant journeys in Salesforce Marketing Cloud without the complexity of bi-directional integrations or manual data syncs. hubs.ly/Q03wDlmR0

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Even small oversights in DNC compliance can lead to large-scale exposure—especially under the TCPA, where penalties can reach $1,500 per violation. hubs.ly/Q03stzlY0

Scott Frey (@scottfreypn) 's Twitter Profile Photo

There's been a massive increase in the number of lawsuits related to contacting consumers outside of allowable calling times. No longer: “Have you been injured in an accident,” but: “Have you received a telemarketing call or text after 9pm or before 8am?” hubs.ly/Q03n7Ypb0

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From January 1st to April 30th, 880 TCPA lawsuits were filed, a 44% increase from the same period in 2024. 78% of those suits are class actions. We are in an era when professional plaintiffs are clearly being aggressive. hubs.ly/Q03sts4R0

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On this episode of CompliancePointers: some significant recent court rulings and their possible impact on the telemarketing regulatory landscape. hubs.ly/Q03n80qb0

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The goal of this bill is to protect consumers from deceptive or misleading practices in the telephone solicitation business. hubs.ly/Q03stgMc0

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Most DNC complaints happen when businesses contact people who never consented to be called—or who previously asked not to be contacted again. hubs.ly/Q03stznX0