Rob Fontanella (@robfont75) 's Twitter Profile
Rob Fontanella

@robfont75

Digital Marketing and Sales. Retail/CPG. Dad X4. Connoisseur of cool things and experiences.

ID: 250670987

calendar_today11-02-2011 15:26:44

705 Tweet

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Rob Fontanella (@robfont75) 's Twitter Profile Photo

Merchandising and shopper marketing doesn’t need to be complicated, just intuitive, shopper focused, see the customer experience. #shoppermarketing #CX Gary Vaynerchuk Team GaryVee instagram.com/reel/ChcRKouAt…

Rob Fontanella (@robfont75) 's Twitter Profile Photo

Despite their past “looser reputation” QR codes are a great universal gateway to the digital <>physical experience shoppers expect in CX

Rob Fontanella (@robfont75) 's Twitter Profile Photo

Connected Shelf isn't going away. The way we shop IS changing. Every piece of tech isn't always a "Game Changer", but in aggregate, it's the innovation that counts! The new suite of tech aims to be the “antidote to Amazon” for grocers retailbrew.com/stories/2022/0… via Retail Brew ☕️

Rob Fontanella (@robfont75) 's Twitter Profile Photo

Quote of the week! "The days of an internet company trying to e-scooter their way to solving world hunger through solar-powered NFT horse racing just to compete with Disney+ are over." - Morning Brew ☕️ Spot on. It was fun while it lasted. Maybe we'll get back there some day.

Rob Fontanella (@robfont75) 's Twitter Profile Photo

OMG! The desktop media/ad experience has gotten SOOOO bad! It’s like everyone just gave up, said F’ it and let the monkeys and bots take over. No design, no UX, no CX. Sad to see. #media #adsales #digitaladsales #rant

Rob Fontanella (@robfont75) 's Twitter Profile Photo

Shoppers are leaning into discounts, coupons, and private-label products. "...saw a 48% bump in digital coupon downloads" retailbrew.com/stories/2023/0… via Retail Brew ☕️

Rob Fontanella (@robfont75) 's Twitter Profile Photo

Big News! Neptune Retail Solutions to acquirer Quotient #retailmedia #consumerpromotions businesswire.com/news/home/2023…

Rob Fontanella (@robfont75) 's Twitter Profile Photo

The Mars Agency's take on the Neptune/Quotient accusation. Going to be very interesting!!! themarsagency.com/post/neptune-q…

Rob Fontanella (@robfont75) 's Twitter Profile Photo

Hey Amazon , it’s REALLY easy to manage expectations and you still happen to screw it up. If I order on Friday night and it comes Monday - cool! If I order on Friday night and you say it’s coming Sunday but then change it to Monday - not cool! Not hard to do, easy to F up!

Rob Fontanella (@robfont75) 's Twitter Profile Photo

"The deadline is fast approaching: If you haven’t already, you must adjust your microwave clock an hour forward by EOD or ride it out until November when it’ll be accurate again. There is no wrong decision." from Morning Brew ☕️ Ha! Good stuff as always!

Rob Fontanella (@robfont75) 's Twitter Profile Photo

Just when you thought your day couldn't get any worse... The price chart for cocoa is something your algebra teacher would use to describe the term “exponential.” morningbrew.com/daily/stories/… via Morning Brew ☕️

Rob Fontanella (@robfont75) 's Twitter Profile Photo

The discount chain is cutting back on inventory, prioritizing store remodels, and expanding its retail media partnership. retailbrew.com/stories/2024/0… via Morning Brew ☕️

Rob Fontanella (@robfont75) 's Twitter Profile Photo

So many opportunities with this change to QR. It’s time. Crazy that it hasn’t yet! The 50-Year-Old Technology That Brands and Retailers Are Trying to Quit wsj.com/articles/the-5…