Robert Yang (@robertythoughts) 's Twitter Profile
Robert Yang

@robertythoughts

Founder @MuchoBrands💥 Meal Replacement Bar muchobrands.com 🎨 Creative Assets on Autopilot for DTC Brands halftonestudios.ai

ID: 1458155660332265473

linkhttps://beacons.ai/robertythoughts calendar_today09-11-2021 19:33:11

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Robert Yang (@robertythoughts) 's Twitter Profile Photo

all this AI static ad talk is old news ad accounts have been filled with AI for almost a year now AI ads will not make or break ad accounts messaging will

Robert Yang (@robertythoughts) 's Twitter Profile Photo

the golden age of american consumerism is over we truly don’t understand the extent of which discretionary spending was bouyed by decades of imperialism, subsidized manufacturing, and big ag normal goods are just gonna get more and more expensive and that trend is secular we

Robert Yang (@robertythoughts) 's Twitter Profile Photo

Never take advice at face value. YC says to “launch fast.” Dropshippers talk about how “only marketing matters.” Retail brands only talk about raising money and door count. The truth is, they’re all correct, but probably not for you. If I listened to tech and launched fast I’d

Robert Yang (@robertythoughts) 's Twitter Profile Photo

all these dropshippers pushing esoteric growth tactics have obviously never ran an operationally complex product 80% of my time is spend in spreadsheets and managing lead times

Robert Yang (@robertythoughts) 's Twitter Profile Photo

ecom is one of the most operationally complex business models the reality is that even with AI, 90% of work cannot be automated creators, VAs, warehouse workers, QA, media buyers every single damn stakeholder needs to be aligned if you can figure out a way to abstract away

Robert Yang (@robertythoughts) 's Twitter Profile Photo

working with an ERP implementation team and realizing that most brands way bigger than me have COOKED gross margins feels like everyone has 70%+ reality is more like 40-50% 😭

Robert Yang (@robertythoughts) 's Twitter Profile Photo

your margins will improve with scale only if you understand: - incremental halo - brand lift - raw material cost breaks - labor costs:day rate - creative flywheels the reality is not all categories are economies of scale ask Casper

Robert Yang (@robertythoughts) 's Twitter Profile Photo

implementing n8n… and the use cases are endless completely changes how I view bizops now it’s all about understanding the structure of the following per system: - Work flows - Process flows - Asset (Inventory/cash) flows - Information flows and figuring out what is “good”

Robert Yang (@robertythoughts) 's Twitter Profile Photo

crazy observation a shit ton of the top cpg brands are ran by a husband + wife duo - bloom nutrition - arrae - iqbar - poppi - honest tea - chobani wtf, where my wife at

A (@wisdomandboats) 's Twitter Profile Photo

One of the guys I work with is quite the character and I recently went to lunch with him. Older gentleman, super nice guy, and he was one of those people you meet who have genuinely done so much in their lives. He told stories about how he traveled nearly the entire world for