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Nothing beats starting your weekend with a workout. Detox from the mental and physical toll of the week and creating space for new ideas in the weekend.

i think therefore i am

I just bought something - discovered the brand from Instagram, saw ads for a few days, then bought. The crime? They had an offer for 30% off for adding an email. I happily claimed the offer. They just wasted that offer on me. I would've bought anyway. Hope they tested it.

Despite its terrible naming, Meta's incremental attribution is seemingly quite effective based on the early incrementality tests on it. Highly recommend testing it for your brand.

Am I the only one who cringes a little bit every time I hear "cracked engineer"...? Why is everyone trying so hard to seem like they're in the 1%? The ones who are actually in the 1% rarely seem this desperate...

We use Synthesis Math Academy and Khan Academy in our household. What else should we try? 5.5yo and 9yo... Any apps for reading, typing, or coding that comes to mind?

I'm not sure we're reading this data right...😅 The FT graph making the rounds this week makes it looks like people (especially young people) are about to mass exodus the platforms, but I looked at both the survey and the report and that’s not what the data actually says... GWI