#Android finally makes a move to catch up with #iOS privacy features with their Privacy Sandbox intiative. #DataPrivacy

OpenBack has released their latest YouTube tutorial on how to integrate our RESTful API. Have a look! #MobileApps #MobileEngagement openback.com/about/newsroom…

Here's a quick overview of Google's plans to extend #PrivacySandbox to #Android devices by 2024... We're excited to see a few of their features using device-side processing to keep user data safe! #DataPrivacy openback.com/blog/google-la…

What is #Android Private Compute Core? Google is laying out its game plan for the future of #DataPrivacy on Android, but what does it mean for the mobile industry? openback.com/blog/android-p…

Very excited to have a guest post up on TechIreland's blog! Have a look to see the story behind OpenBack: the inspiration behind the company, overcoming challenges, and where we see ourselves headed in the future! 🙌#MobileEngagement #PushNotifications techireland.org/blog/how-an-ir…

What is Reverse ETL? And how does it make data that's frozen in your warehouse actionable? openback.com/blog/what-is-r…

Customer lifetime value and user retention are directly related... and high quality, personalized #PushNotifications are a key driver of both! Here are some tips for boosting brand engagement and CLV. #MobileMarketing #DigitalMarketing openback.com/blog/boosting-…

Google has announced Google Checks, their new tool that provides extra guidance for mobile app developers to be confident that their #DataPrivacy practices are compliant with the necessary regulations. #MobileApps openback.com/blog/google-ch…

Do you know the difference between omnichannel and multichannel? The answer may surprise you... but here's how #PushNotifications act as the keystone to driving a holistic omnichannel marketing campaign. 🗝️ openback.com/blog/omnichann…

So excited to be a finalist for Pocket Gamer's Mobile Game Awards 2022, for the best GaaS Tools & Tech category. We're up against some stiff competition, for sure!

Do you want to 🔥 up your #PushNotifications and send your click-through rates to the 🌙? Check out our new guide on how to use emojis to catch your app user's 👁️ and pique their curiosity! 😃🙌🐻 openback.com/blog/emojis-pu…

The OpenBack team is over the moon to share that OpenBack is a finalist for Mobile Games Awards in the Games-as-a-Service Tech & Tools category. Good luck to all the nominees! #MobileGames #GaaS openback.com/about/newsroom…

How much is too much? Different apps from the same brand should keep this in mind when sending #PushNotifications... yet another reason why reliable delivery is a must-have for your #MobileEngagement platform.

Who here knows what Games-as-a-Service (GaaS) means? Here's a quick primer on what this term means to the #Gaming industry, and #Monetization models for your GaaS game. #MobileGaming #GaaS #F2P openback.com/blog/games-as-…

What's OpenBack about in a nutshell? Making sure your mobile app reaches its full potential! User retention campaigns, app monetization, and complete metrics ... we've got you covered! #MobileEngagement #PushNotifications #MobileMarketing

What's the story with #Android13 and its latest developer preview? Its latest blog post provides more clarity around APIs, #MobileApps requesting permission from users to send #PushNotifications, and more! #MobileEngagement #MobileMarketing openback.com/blog/android-1…

How do you create an app that hooks users from the moment they install? The 3 main things to keep in mind: ✨Deliver a quality app UX (obvs) ✨ Trigger-reward hook to keep them coming back ✨ Use #PushNotifications for user retention! #MobileMarketing openback.com/blog/hook-app-…

We’re so excited about this; Christian Ryder, @theapprocks and I set out 6 years ago to try and make push notifications truly user first for billions of people in a new way, and this opportunity to work with @Twitter fulfils that in so many ways more than we ever imagined.

Twitter acquires mobile engagement platform OpenBack to enhance push notifications tcrn.ch/3uyn4LN by Aisha Malik