Few people would make a natural association between beer and sports – at least not a link between beer as part of better sports performance – but a German brewery is trying to change that. More in our latest blog post: buff.ly/0M7uND7

Lion’s mane, the adaptogenic mushroom known for its positive effects on cognition and mood, is increasingly showing up in ingredient lists. Now a brand is bringing the adaptogen to the UK meat alternatives category for the first time. More here: buff.ly/KsLMWLT

What does the future of protein look like? How effective are front-of-pack labels when it comes to preventing obesity? What does cheese have to do with fitness? Learn this and much more in the latest issue of NNB: buff.ly/k3WKQSx

This National Dairy Month, we're bringing you case studies of three success stories in dairy that provide valuable lessons in branding, reinvention, product development and keeping things simple. Download them here: buff.ly/bhlqpwp

NNB July is here! Learn about opportunities and threats within the GLP1 space, what makes science-based innovations truly successful, about a true meat alternatives innovation, the most successful US product launches in 2025, and more: buff.ly/myHvhsE

GLP-1 - does the food industry need to panic? The answer, if you ask us, is most likely no. In our new strategy briefing we spell out the possible threats, and more importantly, what the opportunities are and how you can connect to them. Get it here: buff.ly/BifIDbU

What does a French premium dairy brand have in common with a Swedish BFY confectionery brand and an American sports nutrition brand? They have all seen impressive growth lately, and they all provide lessons that you can use to inform your strategy: buff.ly/bn3MVrp

Prime, the celebrity-founded brand that took social media – and the beverage market – by storm has run into hardship as consumer interest is slipping right along with sales. It is a reminder that sometimes, a hype is just a hype: buff.ly/nRR5uoc

For a growing number of consumers "grass-fed" is one of the strongest health and sustainability messages. So it's no surprise that demand for foods from grass-fed sources is growing steadily. Learn more in our podcast: buff.ly/tS3gEu6

While the rise of GLP-1 drugs present challenges, there are also opportunities. The primary needs of GLP-1 users are for protein, digestive wellness and nutrient density. They tend to spend more money on nutrition bars, meat snacks and yoghurt. Learn more: buff.ly/AV2GXTn

Escalating coffee prices, tighter consumer budgets and changing preferences has paved way for a new product concept that allows consumers to make coffeeshop-style drinks at home: Coffee concentrates. More in our blog post: buff.ly/Ok7yC0t

Are you interested in the promising future for #creatine and #grassfed? How a dairy leader is working to make whole milk cool again? Or perhaps a brand that helps consumers beat the 3pm slump? In that case, the latest issue of NNB is for you! buff.ly/P4JgSNy

Just as you may have thought that there wasn’t any more room for innovation in the protein bar category, a US start-up has entered the market with what is best described as something between an ice cream and a protein bar. More here: buff.ly/XbKVPrw

Are you curious about faba bean ice cream, how a gluten-free brand has created double-digit growth for five consecutive years, or what US consumers want most? If so, our latest batch of case studies is for you: buff.ly/JL5SwtU Subscribe: buff.ly/gJKWx97

GLP-1a usage remains niche. Our survey found that just 7% of consumers were using GLP-1a drugs. It could easily double from here – but it could just as easily plateau at 16%-20% and then fall back to current levels. More in our report: buff.ly/O04Ysic

NNB September is here! In this month’s issue you will learn about the future of prebiotics, the power of quality protein, Beyond Meat’s latest makeover, fibermaxxing and much more. Get it here: buff.ly/4hsto6q Not yet a subscriber? Let's fix that! buff.ly/Z4zOxEX

We've just published a very special issue of NNB: Our 30th anniversary issue! To mark the occasion, we're delivering something a bit different – something that brings together the key lessons of the last 30 years in the F&B industry. Get your copy here: buff.ly/bW8xMAQ

How is authenticity, innovation and real food values reshaping the #dairy aisle? Learn this and much more in our latest premium case studies where we dive into 3 dairy brands that all provide valuable lessons to inspire your strategy: buff.ly/Y8PQSpU

Have you downloaded 10 Key Trends in Food, Nutrition and Health 2026 yet? If not, do it here: new-nutrition.com/nnbReport/disp… There are many reasons to read this report – here are 10 of them: