1. Talk to your users 2. Prioritize their tasks 3. Collaborate 4. Test 5. Repeat j.mp/38cm6re

tech is just two men saying acronyms back and forth to each other until one of them says "IPO" and evaporates

uxdesign.cc/content-the-de…

Terrific post. Tons of insights and ideas for tackling this issue. 👏👏👏 j.mp/31ro5oO

Media release: Scott Morrison must introduce a wage subsidy to keep Australians in jobs and out of unemployment lines. #auspol

The FT says the small government orthodoxy of the past several decades is done ft.com/content/7eff76…

This so accurately describes my work life...

This is also an example of beautiful content in a crisis. Full of empathy, written in plain language and easy to scan. Lovely.

This is so powerful

It's time to talk less and listen more. These words are from Aunty Geraldine Atkinson, a proud Bangerang/Wiradjuri woman, & Marcus Stewart, a Taungurung Traditional Owner. Together, they chair First Peoples' Assembly of Victoria. Black lives matter. And black voices must be heard.

Roo Reynolds @[email protected] Leisa Reichelt Love Leisa Reichelt / SC

Kristina Halvorsen is on 🔥 at the Syd Content Strategy "selling to people's pain or making them feel like rock stars" is how you make the case for content.

“We have an opportunity now that we are remote, we should be unlocking doors” Candi Williams. What a fantastic point ♥️#Confab2021 #inclusion

”I’ve seen organisations spend hundreds of thousands of dollars on customer journeys that only end up on somebody’s office wall in a skyscraper... You have to be able to execute” Kevin P Nichols 🏳️‍🌈 at the Content Strategy Seattle meetup🙌

Just settling in with John Collins at the Melbourne Content Strategy for a chat about content engineering. What is the diff between content design and content strategy? I thought I knew, but now...

I learned the hard way. Rolling out a CMS for an omnichannel content strategy requires a new way of thinking. A content model should provide meaning and context. #contentmarketing #contentstrategy #digitalmarketing #cms

Really enjoying Val Swisher at the Content Strategy Seattle meetup on personalisation. "New tools + crap content = expensive crappy content"

Sandra de Castro- NAB CMO: NPS is not a score, it's a culture shift. #adobesymp

Cover Story: In China, the concept of “social credit” has hit the mainstream—where your purchases, activities, and even your mistakes get tallied into a score that quantifies your reputation bit.ly/2AmmguR

Content strategists need to embrace the challenge of maturing content practices from within their organizations. contentstrategyinc.com/content-strate…