Max Mulvihill (@maxmulvihil) 's Twitter Profile
Max Mulvihill

@maxmulvihil

husband, father, entrepreneur(ish) | buy Super Honey on Amazon amzn.to/45fJ134 | consulting on finance & operations for food & bev startups

ID: 1600846189938716673

calendar_today08-12-2022 13:34:24

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Max Mulvihill (@maxmulvihil) 's Twitter Profile Photo

Hard to know where to start with BREZ. A few Q’s: Revolver size & raise $'s for refi? Founder claim retail erodes DTC? Elaborate? Are retail $’s Airgoods? Is the forecast dependent on the non-infused SKU?

Max Mulvihill (@maxmulvihil) 's Twitter Profile Photo

Bryan Johnson doesn’t get it. You don’t get rich from micro optimizations, you get there with big bets and by avoiding ruin. Longevity is the same. It’s not biohacks, it’s the basics: family, purpose, movement, food, sleep. Get the big things right and avoid ruin.

Max Mulvihill (@maxmulvihil) 's Twitter Profile Photo

How many DTC high fliers showed profit on the first order, got everyone excited, and turned out to be duds? Because there’s no loyalty in CPG, only availability. That’s why these brands flame out so fast.

Max Mulvihill (@maxmulvihil) 's Twitter Profile Photo

If you buy into an SPV, even in a preferred round, you have no shares, and no rights. Typically a founder has full control of the SPV governance. It can easily, legally go poof!

Seed Oil Scout📱🫡 (@seedoilscout) 's Twitter Profile Photo

When we tested Graza's plastic bottled oil for phthalates, we were surprised that some samples contained very low levels, lower than premium glass bottles. Shelf velocity may be the reason why. If their supply chain is constantly moving, oil is spending relatively less time in

Max Mulvihill (@maxmulvihil) 's Twitter Profile Photo

I love 3⭐ reviews like this—because to the right customer, it’s a 5⭐. We make 3 flavors without salt, but you chose the salted one. Salt outsells the others 10-to-1. I refunded the one wanting to return. 100% satisfaction guaranteed on the insert and pack—just message us.

I love 3⭐ reviews like this—because to the right customer, it’s a 5⭐.
We make 3 flavors without salt, but you chose the salted one. Salt outsells the others 10-to-1.

I refunded the one wanting to return. 100% satisfaction guaranteed on the insert and pack—just message us.
Max Mulvihill (@maxmulvihil) 's Twitter Profile Photo

Correction: we outsource bookkeeping to the Philippines—and no, AI can’t do it. Anyone charging more than $200–$300/hr as CPG fCFO is pushing the work down to a Sr/Mgr-level accountant and pocketing half. Any firm actively dong BD—that's why I just take referrals from happy

Max Mulvihill (@maxmulvihil) 's Twitter Profile Photo

Sprouts holds new brands hostage. Once you’ve got volume, they know you’ll do anything to keep it. Build a base first and don’t let Sprouts be your only syndicated data. Saw a brand where >50% of retail volume was Sprouts and negative GM. Smartest move? Drop the account. How do