Louis Nicholls π«
@louisnicholls_
"That newsletter guy". Driving $100m+ in subscriber lifetime value for the world's best newsletters @SparkLoopHQ | #BigListEnergy
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https://growmynewsletter.com 27-05-2009 17:38:41
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βHow To Grow Your Newsletterβ panel with Dan Oshinsky Louis Nicholls π« Stephanie Talmadge & Chenell Basilio
At the first-ever Newsletter Conference
Your newsletter content can be better.
I guarantee it.
Josh Spector shares exactly how to improve itβby doing LESS.
β delete 10-15% of it
β cut your intro
β fewer emojis and simpler design
β shorter write-ups
'The metric I optimize everything for is value-per-minute.'
'The simplest way to increase revenue is to increase your prices.'
This is a wild story.
Most companies don't understand pricing or pay close enough attention to it.
Josh Spector shared this story about a UK travel company that had a terrible year:
β they lost $163M...andβ¦