Looking to drive customer-obsessed growth? Join Forrester analysts for a panel discussion on the key actions B2B marketing and sales leaders should align around during annual planning. forrester.smh.re/7uA

#GenerativeAI has driven a lot of change in a short period. In this week's @Forrester podcast, Senior Analyst Rowan Curran and VP, Principal Analyst J. P. Gownder discuss the genAI inflection point and its impact on the future of work. forrester.smh.re/8BQ

"In Forrester’s 40 years, we’ve rarely recommended that clients move immediately to build a new technology. We’re breaking that rule with generative artificial intelligence." @Forrester CEO George Colony breaks down all things #GenAI in his new blog. forrester.smh.re/8HU

The next generation of "digital native" event attendees has arrived. Forrester's Conrad Mills outlines four ways to adapt your in-person event strategy. forrester.smh.re/8Iy

Looking forward to meeting SF Bay Area content peeps and discussing how genAI is changing B2B content. See you Oct 26th. Thanks Rich Schwerin 🚵‍♂️ (he/him/his) and Dennis Shiao (he/him)!

Fact: 61% of marketers are still learning how AI works. We've all got questions about using genAI to scale content efforts. Join the PathFactory webinar on Oct 4th to learn what your peers are doing and how you can guide your team moving forward. nurturenow.pathfactory.com/c/gen-ai-forre…

For all the FOMO B2B marketers have about #GenerativeAI, many aren’t sure where to start with it. This week's @Forrester What It Means explores many of the questions I'm hearing from clients. forrester.smh.re/8Oy

Privacy implications are a major consideration in #generativeAI pilot projects. In this episode of What It Means, @Forrester Principal Analyst Enza Iannopollo shares some insights and mistakes to avoid. forrester.smh.re/8Sf

A lot of marketers ask how they can differentiate their brand, given concerns about AI-generated content. Here are four ways brands will approach this in 2024: forbes.com/sites/johnhall…

It's time for B2B marketers to make progress with genAI adoption. Read my latest Forrester blog for practical advice on how to move your team's efforts forward this year. forrester.com/blogs/marketer…

Ready to move from one-off approaches to marketing organization-wide genAI adoption? @JayPattisall and I have you covered: read our latest blog introducing Forrester's GenAI Marketing Adoption Framework to accelerate impact. forrester.com/blogs/cmos-adv…

The primary limiting factor to implementing #genAi is the quality of your organization's data. Learn how your operations team needs to change in the latest blog by @Forrester analysts Brett Kahnke and Michele Goetz. forrester.com/blogs/gen-ai-d…

When it comes to genAI, marketers are struggling with the transition from shiny new object to trusted work tool. jaypattisall and I offer advice for genAI adoption on this week’s #ForresterPodcast​. bit.ly/3VrOuAY

My biggest takeaway from #AdobeSummit last week is how much B2B content workflows are about to change. Learn about the event's highlights and how to get ready for your team's #genAI future. forrester.com/blogs/adobe-de…

GenAI will be the tech change of our lifetime. Colony’s law: the value of information will double each year. #ForrB2BSummit

Day One energy at #MAICON24… Cleveland got the color for this week!

The insights and inspiration from #MAICON24 are still resonating.💡 You don't have to be a deep AI expert to lead your team into the future. But you've got to build your AI action plan now. Here are three lessons to help you prepare: forrester.com/blogs/lessons-…

Marketers ask how AI will reshape their content strategy and creation processes. Today's news from Siteimprove + MarketMuse by Siteimprove points to a smarter, data-driven AI future. Read my take: forrester.com/blogs/siteimpr…

What does #AdobeMAX tell us about the future of the creative stack? It's about delivering more power, more precision, and better collaboration across the full creative lifecycle. Explore my top takeaways: forrester.com/blogs/the-new-…

In a zero-click world, it’s not just what you publish—it’s how you work across teams that determines whether buyers ever see it. My latest @Forrester blog explores how to work with your company's experts to stand out in AI-powered search. forrester.com/blogs/standing…