5 mistakes you should steer clear of when starting a business in 2024: → Being too cheap → Undervaluing social media → Listening to the wrong opinions → Trying to solve too many problems → Worrying about a competitive niche Avoid making the same mistakes I did.

I took this photo in Cornwall yesterday: It got me thinking... Just like me your first goal was probably a good salary. So you worked and worked... Eventually hitting your £££ goal However: The game is no longer just about salary. It's your salary + your time back.

2 years ago, I started helping healthcare professionals build their business's. Here's the best lesson I've learned along the way: "Just because you're good at "your thing" doesn't mean you're good at business" Your business doesn't care about how good you are.

This business lesson took me years to learn: But you'll get it in a few lines of text. It's not enough to just be a good "insert job title" A great "Job title" with bad marketing. Loses vs A bad "Job title" with great marketing.

My favourite thing about being a healthcare practice coach? The money. (I'm joking) It's great, but the buzz of seeing someone succeed is special. Business owners offer incredible services but struggle to keep the lights on. Helping them grow ↳ Is an awesome feeling.