When it’s time to present a deck, but you spent WAY TOO MUCH TIME on the first few slides and just had to send it on the rest and hope no one notices

Realizing you would’ve hit your numbers for the year if you just used cobranded landing pages for your influencers and affiliates sooner

Even if you do work all the time the cringiest thing you can say when someone asks if you’re taking holiday time off is “I’m always working”.

A lot of hype right now on AI discovery and the data structures you can conform to. Don’t forgot Shopify literally made an app for this if you need a direct way to fall in line with the future

Every brand has customer personas. Almost none have affiliate personas. Commission gets someone to the table. It doesn't answer: does your brand align with their audience, what's in it for them beyond a payout, what language do they speak, and how do you earn their trust?

Set it and forget it" used to be how brands described their affiliate channel. Today that same approach has a different name. Negligence. The brands pulling away right now aren't spending more on creators. They're operating more. Dedicated headcount. Weekly activation

Nobody leaves an affiliate program because the commission was 2% lower. They leave because nothing about the experience made them feel like a partner. "On to the next one", they say. I've been thinking about this a lot lately, especially as we've been working with brands on

BREAKING!! THIS MAY BE THE BIGGEST SOCIAL COMMERCE NEWS OF THE YEAR! (and of course we saw coming lol!!) Instagram just launched native affiliate commissions for Reels. What TikTok Shop built in 2023... Instagram is copying in 2026!!! Here is EVERYTHING you need to know about

this is how booking a cinema ticket should feel in 2026.. wizard » Emmanuel Ikechukwu

Meta just baked affiliate links directly into Instagram posts and Reels. You're about to see a lot of hot takes on this. Here's mine: (with a caveat) I've been through enough Meta commerce pivots to know that the announcement and the execution are two very different things.

Affiliate has always lived in the cracks of Instagram. And somehow it became a multi-billion dollar channel hiding in plain sight. Think about how creative this industry had to get just to move traffic off the platform. Link in bio pages stacked three layers deep.

Having a technical SaaS product used to mean you sold to power users or technical teams. Now I think this concept is fully flipping. The technical buyers of the past are now using their chops plus coding agents to try & replace their software stack. Sounds depressing

Being a founder rn = beta testing endless AI tools

Topo Designs has a bigger opportunity than growing direct affiliate revenue. They could own a real conversation around the art of packing. Outdoor creators are especially good at showing the logic behind a packout. Not only what made the cut, but why. Why this pouch. Why this

Creator programs deserve reporting that matches their core campaign workflows. Now teams have that with the CreatorCommerce x Shopify Analytics integration via robust ShopifyQL syntax. Now you can report on creator traffic just like you would with any top sales channel.

Creator marketing has been asked to prove itself with second-class reporting for too long. Paid teams can open Shopify and see the funnel. Email teams can see the funnel. Creator traffic, which is often your warmest traffic, too often gets summarized as clicks, code

The SpaceX $ 60b deal with Cursor just signalled the absolute greatest exist clarity for anyone building coding agents: > Get mainstream distribution > Sell to a model who needs it Not going to be surprised if Lovable sells to Google or Meta in the quarters ahead. And if

Kolkata Chai Co. is building the modern creator-led, brick-n-mortar-based, DTC playbook before our eyes. Great product. Great slogans & merch. Loyal following. And along the way, Hasan Minhaj partnering up didn't hurt either. Most brands would kill for one celebrity nod.

Every Shopify app ships a dashboard. Almost none of them ship a developer experience. I used to think Shopify apps almost never really needed one and they were built for no one. I even used to think our dev tools were built for no one. Till better AI models came around and

new AI models must seriously dread all the BS they have to clean up from the last model i swear at a certain point new models will just be exclusively be fixing all the dogshit startups are throwing together right now