Joerg Niessing
@joergniessing
Affiliate Professor of Marketing & Exec Director elab, INSEAD. Focuses on marketing &brand strategy, digital transformation, and (“big”) data analytics.
ID: 1863528181
http://www.insead.edu/facultyresearch/faculty/profiles/jniessing/ 14-09-2013 11:17:27
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Vicky Lester and Antoinette Mills are back INSEAD today for The Case Centre. They're presenting FOUR, yes FOUR, #CaseAwards2018 trophies 🏆🏆🏆🏆 to David Dubois, Joerg Niessing, pierre chandon, Gianpiero Petriglieri and @naskin. Congrats to all. 👏👏👏
NEWS: INSEAD's David Dubois, Joerg Niessing, pierre chandon, Gianpiero Petriglieri and @naskin receive #CaseAwards2018 🏆 before faculty and support staff. 👇 📰 bit.ly/2JB9oJk
We are delighted to announce that four recent case studies won awards at the EFMD, oikos and CCMP case competitions. Congratulations to INSEAD Profs pierre chandon, Felipe Monteiro, Joerg Niessing and Craig Smith! Find out more about the winning cases here: inse.ad/UomoTo
The most important disruption in any organisation involves the thinking of its top #leaders. Joerg Niessing knowledge.insead.edu/blog/insead-bl…
One thing above all others makes certain companies disruption-proof. Joerg Niessing knowledge.insead.edu/blog/insead-bl…
How Brands Can Stay Relevant in the Digital Age | INSEAD Knowledge knowledge.insead.edu/blog/insead-bl… via INSEAD Knowledge
The Three Essentials of B2B Digital Transformation | INSEAD Knowledge knowledge.insead.edu/strategy/the-t… via INSEAD Knowledge
Digital isn't a replacement for traditional #marketing and #strategy, but an enhancement of them. Joerg Niessing knowledge.insead.edu/blog/insead-bl…
According to Prof. Joerg Niessing haphazard adoption of digital trends can be worse than doing nothing at all inse.ad/rzfwPp
“Digital transformation” is a slippery term for marketers and other senior executives. Joerg Niessing knowledge.insead.edu/blog/insead-bl…
How Incumbents Are Adapting to Disruption | INSEAD Knowledge knowledge.insead.edu/blog/insead-bl… via INSEAD Knowledge
One factor distinguishes market leaders from the rest: the capacity to use data to identify unmet customer needs. Joerg Niessing knowledge.insead.edu/blog/insead-bl…
Market #leaders are always on the hunt for new clues that reveal their customer needs. Joerg Niessing knowledge.insead.edu/blog/insead-bl…
Joerg Niessing Prof from Insead an inspiring speech on Customer Centrity in a digital world #SGEF Vendor Conference