“Where does it end?” The exact same place as coaches’ salaries and facilities spending ends. This is the problem…it has to “end” for the athlete. It’s just market based economics for everyone else. tuscaloosanews.com/story/sports/c…

BREAKING: FIFA and Netflix have signed a historic agreement relating to the exclusive rights in the United States to the 2027 and 2031 instalments of the FIFA Women’s World Cup™ in what represents a landmark announcement for women’s football. FIFA President Gianni Infantino:

If the House settlement is approved & schools are capped on how much they can pay athletes, 3rd party NIL $ will be a recruiting differentiator. But there’s confusion on how 3rd party NIL deals will be viewed under the model envisioned by the settlement. So let’s take a look.

#USOPC, Logan Paul settle Prime energy drink trademark lawsuit. #SportsIP msn.com/en-us/money/ge…

A look at what the rev-share MOU Big Ten schools are using with athletes looks like. While the agreement uses language to try & avoid creating an employment relationship, its terms coupled with the amount of control schools exercise over athletes likely makes that unavoidable.

This is a good example of how schools can get NIL dollars to athletes over and above the House settlement’s cap on payments from schools.

Pat Riley is expected to make over $1 million if the Chiefs win the Super Bowl — and it's all because of one smart decision he made nearly 40 years ago. Here's the story 👇 Pat Riley led the Los Angeles Lakers to back-to-back NBA Championships in 1987 and 1988. So, in 1989,

This is like the road to #SRLA2025 .... all roads lead to Myrtle Beach. SRLA

Saw an athlete contract this morning that gave the brand the right to use the athlete's NIL in their marketing in "perpetuity" (read: forever). The deal was for $500. Athletes: do not allow someone to use your NIL forever, especially not for $500.

Best week of the year. #THEPLAYERS

NEW: West Virginia coach Rich Rodriguez banned players from engaging in viral TikTok dances--a move that could have unintended legal consequences. It could be used as evidence to suggest athletes should be classified as employees, attorneys tell Front Office Sports. frontofficesports.com/wvu-tiktok-dan…

Always great content at CSRI Conference in Columbia SC. Extra pollen this year!

Nebraska has a bill to amend its NIL law that’s gone under the radar. It gives athletes the right to enter into deals with collectives & says the NCAA can’t prohibit/interfere with that right. It also says the NCAA can’t require athletes or schools to disclose 3rd party deals.

Starting this summer, the power conferences plan to regulate NIL outside of traditional NCAA enforcement. The concept is already facing skepticism. "This is not the way to regulate this.” For ESPN w Pete Thamel and Dan Murphy espn.com/college-sports…

Ben Navarro just announced on Tennis Channel that the Charleston Open will be paying equal prize money to that of the men’s ATP 500 events starting in 2026. He says the prize money will be doubled from what it currently is. “We are going to go, starting next year, with equal

Good look at how NIL is now used in recruiting. Schools and agents/athletes discuss a number, which is often a combination of rev-share money & third party money. The game now is figuring out how to get as much third party above the cap money to athletes as possible.

Great research on trademark law and AI at #NASSM2025 by Suji Kim University of South Carolina

Gamecocks at NASSM! JohnGrady Chan Hyeon Hur USC HRSM

As Club World Cup winds down, marketing around #WorldCup2026 heats up as sponsors test their future campaigns marketingbrew.com/stories/2025/0…

#FIFA hits their mark with Club World Cup #sponsorships in prelude to #WorldCup2026 inside.fifa.com/tournament-org…