Most start-ups already practice lean business concepts. With limited resources, these companies need to do their best to smartly allocate resource to areas of greatest impact in their businesses. Read on.#SMB #Lean #growth #business #startups bit.ly/2L3EUjn

The first step toward plugging the leaks is identifying where the leaks are. Which specific pages on your websites are leaking money? Google Analytics can provide answers. Here is how. #Googleanalytics #data #analytics #digitalmarketing bit.ly/31Wf5rq

Submitting your first Google #Analytics Reporting API Request buff.ly/2FhbUkF @humanlytics #marketing

Building a Titanium Future with Analytics. A William Painter Case study: bit.ly/31wjgtk

Cohort Analysis: Beginners Guide to better use cohort analytics humanlytics.co/marketing-anal…

3 Ways to Improve the Effectiveness of Your Adwords Campaign with Google Analytics humanlytics.co/marketing-anal…

Is your marketing spend bringing you revenue?link.medium.com/i3AWeaTBJBb

AI Algorithms May Not Be As Smart As You Think link.medium.com/nAhXme1FVBb

How to easily access the Humanlytics Free Version link.medium.com/FrVmBTvCkCb

What should we expect from pmax delivery #marketingdigital #ads #marketing In this video, we are going to talk about a few basic expectations/indicators we should have of those algorithms IF they are delivering our advertisements optimally.

Is your spend driving revenue at your company? Use this simple analysis to find out #marketing #digitalmarketing #mmm #googleads #ads #BusinessGrowth Is your spend driving revenue for your business? Here is a simple analysis to help you find out!

Simple analysis to figure out if your spend is driving revenue #marketing #digitalmarketing #business Do this analysis for free humanlytics.co Today we are going to use the scatter plot technique to figure out if our spend and revenue are related independent of time.

Be careful of drawing conslusion from the data in the past #marketing #marketingdigital #business #data When you see revenue increasing with spend, it could be that your spend is causing revenue, also be that your media buyers tends to increase spend at time of high revenue.

Metric musing - ROI #roi #ecommerce #marketing #ecommercetips Higher ROI is not always better because it is a ratio instead of an absolute value, so a higher ROI may actually mean a lower advertising profit.

Media mix modeling - what is it #attribution #sociapmediatips #MarketingTips Media Mix Modeling is gaining increasing traction in the world of SMBs. As a sophisticated modeling method, while MMM shows a lot of promises, it is also extremely easy to get wrong.

Facebook’s conversion by attribution feature is back! #facebookads #facebookadstips #digitalmarketingtips #ppc Facebook finally restored a feature to allow you break down conversions by view vs click through. What’s your opinion on click vs view through conversions?

What is #Attribution modeling? #digitalmarketing #DigitalMarketingTips Attribution modeling allows you to understand each channel’s role in a customer’s conversion journey beyond just the very last channel they converted in.

Attribution Modeling #attribution #DigitalMarketingTips #mmm Attribution modeling allows you to understand each channel’s role in a customer’s conversion journey beyond just the very last channel they converted in.

Facebook’s conversion by attribution feature is back! #facebookads #facebookadstips #DigitalMarketingTips #PPC Facebook finally restored a feature to allow you break down conversions by view vs click through. What’s your opinion on click vs view through conversions?