Hot Cognition Lab
@hotcoglab
Hot Cognition Lab at UCI led by Peter Ditto. Research focuses on how emotions and motivations influence judgments of politics, morality, religion, and law
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https://sites.uci.edu/peterdittolab/ 10-11-2020 19:50:38
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Excited to share our Scientific American piece about why attempts to scare people straight about COVID probably won’t work. We (Nathan Ballantyne Hot Cognition Lab) focus on the implications of “shock persuasion” for health messaging, but these ideas are also applicable to other recent events... 1/n
Read this article, written by Nathan Ballantyne (author of "Knowing our Limits"), Jared Celniker, and Hot Cognition Lab, about how using shocking images might encourage people to acknowledge the threat of COVID-19. But does "shock persuasion" work?
Please check this awesome article in Scientific American by Nathan Ballantyne Jared Celniker and Dr. Ditto on how to better convince others to take COVID-19 more seriously scientificamerican.com/article/can-sh…
A report on persuasion during the pandemic by @MikeLeePearl, featuring some discussion of my work on “shock persuasion” with Hot Cognition Lab and Jared Celniker. One possibility is that these efforts to change minds backfire. thedailybeast.com/mocking-unvacc…