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Got 5 mins? ⏱️ Make sure you're maximizing Google Analytics key events, so you can pinpoint exactly what drives value for your business. Brush up on best practices and optimize for the quarter ahead ➡️ goo.gle/4c7ZNVi

Grow your Google Analytics skills — and have fun while you’re at it ⭐️ Skillshop offers self-paced, no-cost training on Google tools. 🏆 After you complete enough courses, you’ll be qualified to pass an assessment and earn an industry-recognized certification. Get started:

Measurement Protocol unlocks a complete customer journey, bringing non-tag-collected data directly into GA. 🔗 Questions? Here’s your chance to connect directly with the GA product team. 👾 Join our Discord livestream on May 15, at 12:00 PM ET / 9:00 AM PT:

Have fun in the GA sandbox! ⛱️ Did you know there’s a Google Analytics demo account — with *two* properties full of real-world business data? Start learning by experimenting: goo.gle/4mnOb5l

There’s a GA tool that helps you predict your best customers. ✨ With predictive audiences, you can accelerate your return on Google Ads spend. Start seeing results: goo.gle/3Ea8ORc

If you missed our livestream on Measurement Protocol, get the information you missed — including the chance to join a closed beta! 👇 📱 We’re enhancing data collection for device and geographic data. 🌎 Get the latest: goo.gle/433TEq8 🎁 Do you want to help make

Key events are important to you — they’re the actions that move your business forward. And when they can’t be observed directly? ✨ Modeled key events in GA are here to help. ✨ Learn how modeled key events lead you to better business outcomes: goo.gle/43hSAxQ

📣 Exciting announcement out of #GML2025! 🥳 We’re transforming GA to make it the best platform for your cross-channel measurement. That means… ✅ Enhanced cross-channel, multi-touch attribution ✅ View-through conversions: a new metric that helps you see the full picture of

👋 Know your visitors — and how they behave! Let’s take a deep dive into the 4️⃣ types of users you’ll see in GA. 1. TOTAL USERS: The total number of people who visit your site or app in the specified date range. 2. NEW USERS: The number of unique visitors who logged the

All conversions are key events, but not all key events are conversions. True or false? 🎷 🎹 *musical interlude* 🥁 🎻 🎸 🎶 🪉 🪕 🪇 🎵 🪗 🪘 🎺 True! Key events in Analytics mark events that are important to your business. You can use key events to set up conversions in

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Barely have five minutes? That’s alright — Matt Landers will teach you GA benchmarking in four. See how your website or app performance stacks up against industry competitors: goo.gle/4klIRxU

Calling all beginners and small business owners! New to Google Analytics? Welcome — we’ve rounded up helpful resources to get you started. Check out the guides: goo.gle/44YyfA3

Let’s take it back to the basics. 📚 When it comes to understanding user interactions on your website or app, events are a basic building block. Go deeper: goo.gle/4kw5Aa8

Think like your users! Want to analyze the behavior of a user who placed a very large order? Or recreate the journey of a user who saw an error message? With the user explorer, you can do that: goo.gle/43XZjNV

Consolidate data! 🤝 Get the full picture of your business, thanks to Data Import in GA. See what’s possible: goo.gle/4jy3oxR

No matter your business goals — we’re here to help. 💪 Mark your most desired user actions as key events: goo.gle/4kPvK7K

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Understand your user types in GA 👤 We're breaking down the four core user types: Total users, Active users, New users, and Returning users. Know your visitors and how they behave: goo.gle/3G2JyNy