Avoid crowbarring your brand into topical issues. Instead, consider how your product or expertise can help the greater good. buff.ly/33M0kwJ #Branding #MarketingEthics #BusinessEthics

"You MUST concentrate on the first things people see – whatever you’re selling, whatever the media." - Drayton Bird draws important lessons from a picturesque but ineffective magazine cover. buff.ly/3AaRlBJ

Is exhaustive data collection worth the effort? No, according to three-quarters of digital leaders in a new study by Gartner. More interesting findings here: buff.ly/34e5zFH #DataDriven #DataMarketing #MarketingStrategy

Taleb on the central problem of Big Data In Everybody Lies

Happy Data Protection Day! Putting your customers at the heart of what you do. #dataprotection #dataprotectionday #dataprivacy #GDPR

Bold branding! DeadHappy, 'the UK’s fastest growing life insurance brand', has announced it is the lead sponsor of upcoming movie Jackass Forever. buff.ly/3o5ABa9 #Branding #BoldBranding #BraveMarketing

9 of the Strongest Words in Marketing. Infographic Tami Brehse Antonio Grasso thx Linda Grasso #Marketing #DigitalTransformation #SocialMediaMarketing #ContentMarketing

'Persuaders' are the rarest personality-type in marketing, according to a survey by DMA UK. Is this a worry? After all, the art persuasion is considered responsible for a quarter of America's total national income. buff.ly/33M0kwJ

Direct mail beats off CRM, AI and VR to reach $72.67bn buff.ly/3s7if9E #DirectMail #MarketingNews

It is time to talk about marketing ethics - in particular, what shouldn't be allowed in 2022. Take a moment to pick the most abhorrent marketing practice, it only takes a minute! bit.ly/340rgK0

Unethical marketing: Vote now to reveal the worst practices: buff.ly/3og09l4 - via:Press Gazette

Lovely piece on social norming, increased sales and the shopping trolley From Rory Sutherland on LinkedIn

Are you suffering from Ponderous Writing Syndrome? The late Herschell Gordon Lewis provides a diagnosis. buff.ly/35UtRWl #Copywriting #Writing #WritingTips

Drowning in data? Thirsting for leads? Perhaps machine learning has the answer. Nicolas Schwabach and Magno Silva discuss data-driven lead generation... buff.ly/3Gtq4M9 #MachineLearning #MarketingDigital #DataDriven

7 out of 10 marketing chiefs feel under more pressure to make the right decisions quickly and three-fifths (60%) report that decision making is now more complicated than ever before. buff.ly/3uu8aqa #Marketing #MarketingChallenges #MarketingTrends

Ready to be inspired? This year's Festival of Marketing takes place on 24-25 March. Glad to see 'in-person' is back (though virtual is available too). Here's the agenda: buff.ly/3sfgF5S #FoM #FoM22 #MarketingEvents

Do you combine abstract language with industry terminology? Then you're suffering from Ponderous Writing Syndrome, according to the late great Herschell Gordon Lewis. buff.ly/35UtRWl #Copywriting #WritingTips #Jargon

Is your GDPR training giving your teams the specific skills they need for their roles? The DPN's Simon Blanchard explains how to ensure each team member is a strong link in the chain. buff.ly/3oMlq64 Data Protection Network #GDPR #DataProtection

What are the biggest #dataprotection challenges? Are privacy teams well-resourced? How many #databreaches are being reported? In case you missed it download the Privacy Pulse Report 2022 dpnetwork.org.uk/privacy-pulse-…

Global brands ‘must stop using illegal pop-ups or else’. Eight of the world’s biggest online advertisers have been given 14 days to stop using illegal consent pop-ups! buff.ly/3HWozI8 #DataProtection #DataPrivacy #PopUpAds