"The consumer is not a moron. She is your wife" David Ogilvy Respect the user's intelligence. In an era of clickbait, be the antidote. Create content that is useful, truthful, and respects the user's time. Do not interrupt them, interest them.

wrap a Porsche with an orange rug .thanks Nano Banana Pro

You didn’t build your product to now spend your life chasing the timeline algorithm. You know how it goes.. Post every day. Play the content lottery. Some posts hit. Most don’t. Meanwhile, the product is ready. But attention and traffic is inconsistent. And deep down, you

simple growth framework for b2b founders focus on: a repeatable way to get clients a repeatable way to get them results

I use LLMs everyday but for the real alpha I go to people I trust and like, mostly because of their taste and eye for quality bullish on the curator

question from a founder for a head of growth role here's my answer 👇 How do you approach managing and optimizing agency relationships while still being hands-on yourself? I don’t outsource thinking. I outsource speed. My strategy, KPI, and test plan are set internally, and I

this is a big deal they help scale more and better creatives for brands will be diving deeper into the tool for use cases congrats Romain Torres 🫡

this hit my heart ♥️ “Crypto maturing means crypto, as we’ve known it, has to die. That’s not a failure. It’s the bill coming due for what we said we wanted. Crypto is dead. Long live crypto. If we get this right, we stop talking about “crypto adoption” as its own thing. We

the best performing content on X starts like this: "i made $100k in profit last month..." or "I scaled to $100k MRR in 12months..." "...here's how 👇" make money and teach people how to do it = more followers

just realized that if nobody I follow follows you, it’s extremely unlikely I will click the follow button you do this?

at the current state AI should be no more than a source for inspiration, a bounce board, don’t copy paste AI slop but use to expand understand and curate

volume is easy = one prompt, copy & paste quality is hard = curate, think, edit, post, delete, redo

my year with chatgpt 👨‍🎨

I haven't seen Marty Supreme yet (it just hit theaters on Christmas Day), but I've been obsessed with its marketing campaign, and for good reason. If you're in marketing, this is a masterclass in why creativity and risk-taking should be at the core of our work. Too many of us

the hottest growth channel today is AEO are people asking Chatgpt more questions? yes. is this number going up? yes. if you want to actually understand how to win here, I’ve been learning a ton from Liam Dunne highly recommend his youtube channel, this video specifically is

Three insights I'd bet on in AEO for 2026 Search is shifting fast from lists of links to direct answers pulled by AI. Traditional SEO still matters, but visibility now depends more on how machines read and trust your content. Here are three things I'm confident about. 1.

save this cheat sheet if you want to win SEO and AEO in 2026 this framework breaks down how to think about SEO + AEO as one system, not two channels

that explains the "direct" traffic

we are culturally moving towards offline experiences and private communities.