Here's what kills me about no-shows... Most chiropractors just accept them as inevitable. "Patients are flaky. What can you do?" Meanwhile they're losing $30k+ per year to empty slots. The math: • 2 no-shows/day × $65 = $130 • $130 × 250 working days = $32,500 That's a

60% of Google searches end without a click. 🧵 On mobile? 77%. Your patients aren't Googling keywords anymore. They're asking ChatGPT "who's the best chiropractor near me for sciatica who uses non-force techniques?" And they're expecting a recommendation. Not ten blue links.

I call BULLSHIT on how most chiros approach local SEO. You'll drop $2k/month on Google Ads without blinking. But spend 4 hours fixing the fact that your business shows up as three different names across 50 directories? "I don't have time for that." ...bruh. One of those

9 outta 10 chiropractors think their website is "working." Yep... and 9 outta 10 chiropractors are invisible to ChatGPT. 🧵 Here's the thing nobody's telling you about how patients find doctors in 2026: They're not scrolling through Google anymore. They're asking AI. "Who's

Here's what's quietly killing your local rankings... You've got 47 five-star reviews. Your website looks great. You've been in practice for 15 years. But some new doc down the street is outranking you in the Map Pack. The difference? Local backlinks. When the Chamber of

Docs keep paying for "SEO." They get reports about keywords. Promises about rankings. Charts showing traffic. Meanwhile ChatGPT recommends their competitor. Because AI doesn't rank websites anymore. It verifies businesses. And yours looks like 4 different practices.

"𝗜'𝗹𝗹 𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁 𝗔𝗜 𝘄𝗵𝗲𝗻 𝗜 𝗵𝗮𝘃𝗲 𝗺𝗼𝗿𝗲 𝘁𝗶𝗺𝗲." That's like saying you'll start exercising when you're already in shape. Here's the thing nobody wants to admit... You're spending 12+ hours a week on documentation. That's 600+ hours a year. Typing.

Docs are paying $2k/month for SEO. Getting reports about "rankings." Meanwhile ChatGPT is recommending their competitor because Google says "123 Main Street" and Yelp says "123 Main St." AI doesn't rank you. It validates you. If your data doesn't match, you don't exist.

Your blog hasn't been updated in 18 months. Email list? Collecting dust. Social media? Sporadic at best. Meanwhile... your competitor down the street is showing up when patients ask ChatGPT "Who's the best chiropractor for sciatica near me?" Not because they're a better

When you search Google, you see the top 3 businesses on the map. 35.9% of businesses show up there. ChatGPT recommends 1.2%. That's 30x more selective. No second page. No list of options. AI picks one answer. If it's not you, you're invisible.

Your front desk is drowning. Phones ringing. Patients checking in. Insurance piling up. That new patient with seventeen questions. Meanwhile? Potential patients are calling, hitting voicemail, and bouncing to your competitor. Here's the math nobody wants to talk about: →

Here's what kills me about most chiro practices in 2026... They're STILL manually chasing no-shows. STILL playing phone tag. STILL doing SOAP notes after dinner. While automated practices reclaim 15-25 hours weekly. The tools exist. They're affordable. Most docs just haven't

I call BULLSHIT on "$29 Exam Specials." Here's why they're killing your practice... Someone choosing you because you're offering $29 will leave the moment another clinic offers $19. You're not building a patient base. You're running a charity for discount hunters. The math