There was no clear benchmark for web2app. So we built one. Today we released the first-ever global State of Web2app report. What’s inside: – how web-to-app adoption changes across categories and regions – app vs web-to-app funnels: conversion & LTV – how pricing, plan length,

Our Singapore dinner is officially done 🍽️🇸🇬 We hosted the first small gathering in Singapore with around 20 people joining us in person. The appetite for subscriptions and new growth levers here is very real. Thanks to everyone who came!

82% of top-grossing apps now route subscriptions and payments through web2app funnels: funnelfox.com/state-of-web2a… <-- State of Web2App report by FunnelFox

In this 30-minute live session, Andrey Shakhtin is joined by Marcus Burke and Phil Carter to break down the key findings from the State of Web2App 2026 report - and validate them against real-world experience. funnelfox.com/state-of-web2a…

Great people in Great Britain 🇬🇧 On Wednesday we hosted a small private evening in London together with Adapty. Thank you everyone for joining. Sharing a few moments from the night below! If you want to join us on the next one, follow our page.

App pricing isn’t global by default. Web2App data shows subscription prices vary materially by country, directly impacting conversion and LTV. Without a benchmark, pricing decisions are assumptions. Full benchmarks in the State of Web2App report: funnelfox.com/state-of-web2a…

MYTH: Web2app funnels convert less than a traditional mobile app funnels. Run ad (traffic) > webfunnel > checkout page Source: funnelfox.short.gy/state-of-web2a…

Michelin-star dinner on the Pacific Coast. Feb 23 in Santa Monica. We're hosting app founders at Orla by Michael Mina with TikTok US and Adapty. First global web2app report, growth insights, off-the-record conversations about what's actually working. Small group. Limited

Reading.com turned web into a scalable growth channel without adding engineering overhead. After redesigning and rebuilding their web2app funnel with FunnelFox, they achieved: +50% conversion lift in the initial test +40% conversion at scale +30% revenue Sylvain

82% of top-grossing apps use Web2App… And high-performing apps are adopting web2app at scale because it unlocks faster iteration, better attribution, and stronger revenue control. I contributed to @FunnelFoxhq State of Web2App 2026 report, and here’s what you’ll find out…

PSA: If you are a top app and you're not running web funnels to your app you're missing out. Lots of top apps now are getting their revenue from web checkouts. DM me if you want help setting one up Source: funnelfox.short.gy/state-of-web2a…

Lisbon, March 4. Web2App benchmarks from real funnels. Andrey Shakhtin (FunnelFox CEO) speaking at Apps Forum at 2:45pm: State of Web2App in 2026. What drives conversion and LTV, where revenue is lost, trial vs plan duration choices. And don’t forget to stop by our booth too. See you

Creative burnout kills CAC. By the time you notice, you've already lost thousands. Live session on how to catch it early: - Christian Zilio (ContentJet): avoid production mistakes that accelerate fatigue - Seva Ustinov (Plurio): detect creative fatigue before it tanks

Pricing is the fastest way to win or lose growth… My advice for Web2App teams: think of price as a conversion lever, not just a revenue lever. And the best part of Web2App campaigns?

Apps Forum visitors: keep the night going. After-party March 4 at Collect — Food. Radio. Records. Invite-only with @Adapty @TikTok @ContentJet. Real talk about what's working in your funnels, where payments break, experiments you're running off the record. Limited spots.

We shipped the team, the booth, and a machine that literally rains money (kind of) 🤑 Apps Forum Lisbon, we're live. Our CEO speaks at 2:45 on State of Web2App. Come find us.