"Insights are everything" (Hermann Simon) I ask Hermann in the recent episode of Insights Rockstars Podcast (lnkd.in/ebbuMzsK) about the role of insights in pricing Hermann points out 1 > "Insights is everything", and we too often confuse insigh…lnkd.in/eDAspXHP

-Correlation indicates causation -What promoters say satisfies and what detractors say dissatisfies -Those with the highest NPS score do the best job -Shoe size causes carrier success. Huuuhh🎃 ... the scariest thing in business .... confusing correlatio…lnkd.in/eWsCZ2_y

Empirics-first (EF) or theory-first (TF)? Lately I posted an article called "The Confirmation Dogma" (lnkd.in/er3JrB8c). Now it appears this now becomes a movement in Marketing Science. More and more research awaken. The good thing - there is a…lnkd.in/e9tFQci2

Black Friday is calling: How do you find the right discount level?   Interested in the latest developments on how to find profitable discount levels and learn about results from large-scale university study?   📌Sales uplift of promotions depends on two f…lnkd.in/ef6fuV_X

planung&analyse berichtet über eine interessante Vergleichsstudie für Preisforschung! lnkd.in/ew_Pr5Zq

Do you have the ambition to be the best? Not in everything, but one thing. Narrow down the niche as long as you can be the best. This is the winning formula that Hermann Simon (author of Hidden Champion and founder of Simon-Kucher & Partners) found acro…lnkd.in/eBj9uwZ4

Nächsten Dienstag blocken! CX-AI.com: Wie findet ein Unternehmen heraus, wie Sie die Zufriedenheit und Loyalität steigern kann? Richtig, sie schaut darauf wie Kunden ihr Rating begründen. Es stellt sich jedoch heraus, dass die häufig genan…lnkd.in/eq3XwVNA

Mario Götze is back! Here is why it's an excellent move to get Mario back into the German National Soccer team and what Business Leaders can learn from it. (just my POV) Why did the German team win the 2014 cup? Did they have the best players? No. Best…lnkd.in/ePwjvjJH

Carnevale season starting today in Cologne. Amazing to do this at a conference that serves KÖLCH beer at 9am. Jeck'n'Tech Today I am dressed as the death with his deadly knife: inferring business decisions from correlation or correlation based AI. AL…lnkd.in/et5N39sQ

Which discount level will be necessary? Which will be too much? How can you know, if you only tried e.g. 30 percent off? To find out, it has been too cumbersome and costly in the past. Not anymore. This webinar has all the details and everything a recen…lnkd.in/ejm_HZfS

How are you making up your promotions discount level? This free webinar brings light into the dark: Latest developments on how to find profitable discount levels. Results from large-scale university study. Sales uplift of promotions depends on two fact…lnkd.in/eM3SPrk2

Consumer goods also have Hidden Champions - these are the brands and products that most of do not know but are well known in their niche. Occupying this niche - having the ambition to be the best - will lead you to outperform your category. More in this…lnkd.in/eRYnrHvD

Cologne is going to be an AI powerhouse. I know a handful of companies that will follow. Which would you mention Christoph Henkelmann, besides your own amazing tool? Certainly, I see that Cologne will lead in using AI for better #pricing. The next unicor…lnkd.in/ee8GBxKr

Do you believe in Ddmocratizing pricing research? Then I need your HELP 🆘 - today 3pm CET I will be pitching for SUPRA Pricing Optimizer and need everyone who wants to support quality research tools to vote for us. Will you be joining? Thank you 🙏🙏…lnkd.in/ebwMeJ7B

Check out my latest #podcast podbean.com/eau/pb-2gns4-1… on #Podbean

Sometime, repeating the important basics is crucial: Getting #PRICING right is not just the key to profitability but at the end to survival. I had the pleasure to talk with the famous Hermann Simon and I strongly advise to listen to our podcast episode a…lnkd.in/eisz7BCc

a wonderful orchestra of top methods to achieve just that: IMPACT lnkd.in/eGkKTdBz

I have a new habit: asking people for advice. This is what Bodo gave me as a piece of advice this morning at the Coffee both on my way to the office: "Carpe Diem" is a Latin saying that literally translates into Plug (or harvest) the day. Bodo wanted me…lnkd.in/ePabxsHe

Check out my latest #podcast podbean.com/eau/pb-6kauv-1… on #Podbean

Check out my latest #podcast podbean.com/eau/pb-62rig-1… on #Podbean