Forrester
@forrester
Forrester helps business and technology leaders use customer obsession to accelerate growth. With us, you can be bold at work.
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http://forrester.com 25-07-2007 14:11:25
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What's the impact of the new AI regulations in Europe and what do businesses need to do now to comply? Find out from this Business Reporter byline article via Principal Analyst Enza Iannopollo. forr.com/3TW2ssp
Speaking with The Independent, Lee Sustar reveals how changing economic factors post-pandemic and AI’s ongoing rise are key factors influencing Amazon’s decision to eliminate hundreds of jobs in its cloud computing division. forr.com/4cS0kul
Do you know about the 'TikTok Notes' app? Mike Proulx comments on this copycat offering for BBC News (UK). forr.com/3vS0Xna
Avoid the FOMO! See why thousands of your B2B marketing, sales, and product peers are coming to #ForrB2BSummit North America, May 5-8 in Austin.
How can you achieve a high-performance IT operating model? Principal Analyst, David Mooter lays it out in this 4-step byline for InformationWeek. forr.com/49kHzg4
Congratulations to our 2024 B2B award winners For North America!
🏆 ROI:
Verizon Business, DDI, ADP
🏆 POY:
HCLTech, SheerID, TE Connectivity, Splunk, Border States, Penske Transportation Solutions, NY Power Authority, Domo
Learn more about their success stories here: forr.com/4agvRV4
Our #GenerativeAI tool Izola is now available to all Forrester Decisions clients, providing fast and trusted answers to advance their business initiatives. Learn more about how Izola can help firms accelerate their key priorities. forr.com/3PINPre
In this New York Times Opinion piece on Web3, Martha Bennett gives her perspective on the state of the internet and what the future could hold. forr.com/3TfpQ3S
Check out this new episode of Renegade Marketers Unite from Renegade, LLC. to hear our VP, Research Director Matt Selheimer talk about:
💳 Millennial and Gen Z buyer preferences
👍 Best practices for broadening the scope of marketing metrics
forr.com/3vnr6dh