FCB/RED (@fcb_red) 's Twitter Profile
FCB/RED

@fcb_red

The Shopper-First Brand Agency. Trusted to make every interaction an opportunity to build a brand and change behavior.

ID: 3095914510

linkhttp://FCBRED.com calendar_today19-03-2015 03:01:29

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FCB/RED (@fcb_red) 's Twitter Profile Photo

With shoppers looking for ways to save money, more premium brands will need to rethink their approach to providing their shoppers value beyond just price. pathtopurchaseiq.com/survey-suggest…

FCB/RED (@fcb_red) 's Twitter Profile Photo

Check out Jack’s new ready-to-drink products, Jack Cans! Our team helped launch the product in 15 markets by developing a creative campaign including POS, OOH, and social.

Chute Gerdeman (@chutegerdeman) 's Twitter Profile Photo

Consumer optimism paired with creative brand initiatives is instilling the travel bug in us once again. ow.ly/UwEt50Aol7I #travel #covid19

RetailSpaces (@retailspaces_) 's Twitter Profile Photo

The pandemic is providing opportunities for retailers to explore greater utilization of mobile devices in-store... an avenue brands can also use to enhance engagement post-COVID. Great insights from Alasdair Lennox at FITCH here. hubs.ly/H0s9_-g0

Chute Gerdeman (@chutegerdeman) 's Twitter Profile Photo

Travel, sporting events, concerts, amusement parks, and much more hang in the balance. With large crowds of people gathering in these scenarios, it’s understood why guests may be reluctant to participate. chutegerdeman.com/regaining-cons… #customerexperience

Chute Gerdeman (@chutegerdeman) 's Twitter Profile Photo

"Retail has been moving toward “frictionless” checkout, which limits or eliminates personal contact between customers and store associates, for several years. However, since the outbreak of COVID-19, the industry has rapidly accelerated the adoption" ow.ly/rbFn50AvldE

FCB/RED (@fcb_red) 's Twitter Profile Photo

Walmart to launch Walmart+, their Amazon Prime competitor. Anticipate the service being beneficial for brands with a relationship with Walmart & a presence in their stores; Walmart+ will make it easier for consumers to get those brands into their homes. vox.com/recode/2020/7/…

FCB/RED (@fcb_red) 's Twitter Profile Photo

5G is hot, hot, hot, and it’s now available on Xfinity Mobile at no extra cost. To introduce 5G at retail, we created an exciting design concept that communicated the benefits of 5G to customers in a uniquely Xfinity way.

5G is hot, hot, hot, and it’s now available on Xfinity Mobile at no extra cost. To introduce 5G at retail, we created an exciting design concept that communicated the benefits of 5G to customers in a uniquely Xfinity way.
FCB/RED (@fcb_red) 's Twitter Profile Photo

QR codes have been around for years, but had not been widely adopted by consumers. COVID-19, however, has breathed new purpose into QR codes as retailers & consumers seek touchless ways to facilitate commerce. pymnts.com/news/payment-m…

FCB/RED (@fcb_red) 's Twitter Profile Photo

Our new “Bud Light Vendors” campaign reminds sports fans to stock-up on their fave beer & provides conveniently aggregated, and searchable product avails & home delivery options. 🍻 adweek.com/brand-marketin…

FCB/RED (@fcb_red) 's Twitter Profile Photo

Congrats Bud Light for celebrating the return to sports with new spot, "Beer Vendor – Calling Talking". FCB/RED is thrilled to have developed this campaign to help fans get excited for gameday! youtu.be/7-8MjrjVLCA

Chute Gerdeman (@chutegerdeman) 's Twitter Profile Photo

Extended time at home has enlightened consumers to the idea of home reimagination. Whether it be new interior design, or simply a new project, people are getting hands on. chutegerdeman.com/when-diy-affec… #thefutureofretail #DIY

FCB/RED (@fcb_red) 's Twitter Profile Photo

New Alexa features allow brands to improve voice-enabled interactions w/ consumers. In particular, Quick Links opens the possibility for richer convos between brands & consumers who initiate voice-powered interactions after seeing an online ad with a link venturebeat.com/2020/07/22/ama…

Retail Dive (@retaildive) 's Twitter Profile Photo

The online c-store will offer around 2,000 grocery and restaurant items and deliver in 30 minutes or less. retaildive.com/news/doordash-…

RetailSpaces (@retailspaces_) 's Twitter Profile Photo

Hyper-personalization, experimentation with store formats, and tech-driven efficiency are key for brick-and-mortar strategy in the new retail era ahead #storeinnovation #RetailSpaces hubs.ly/H0trYmf0

FCB/RED (@fcb_red) 's Twitter Profile Photo

'You get 2 seconds to engage consumers online': Mars neuroscientist shares key findings thedrum.com/news/2020/08/1… via @thedrum

FCB/RED (@fcb_red) 's Twitter Profile Photo

After a few months of rumblings, the retailer has officially launched its new digital media advertising platform that enables supplier partners to efficiently reach new and existing shoppers through highly targeted content. pathtopurchaseiq.com/cvs-launches-m…