What happens if you die while running your business? Life insurance can help in more ways than you might imagine. Check out our new small business collection (including this graphic) on Life Happens Pro at lifehappenspro.org.

Let’s continue to educate people about the importance of life insurance. How are you helping close the life insurance coverage gap?

You worked hard to build up your business to where it is today.

We're very excited for our #GettingMillennialsInsured Twitter Chat today with ACLINews! We're going to get started in a few minutes! #HelpProtectOurFamilies

A1 [1/2]: The industry can heighten awareness by participating in Life Happens’ Life Insurance Awareness Month (#LIAM22). With industry support, our educational LIAM messages were viewed more than 50 million times on social media in 2021. #GettingMillennialsInsured

A1 [2/2]: To learn more about how you and your company can get involved in September’s Life Insurance Awareness Month, visit: lifehappenspro.org/life-insurance…. #GettingMillennialsInsured

A2: Share the true cost of life insurance. I like seeing companies share charts & graphs on the cost of life insurance (depending on age, type, etc). It shows Millennials that it is affordable and that now is the best time to get life insurance! #GettingMillennialsInsured

A3 [1/2]: It’s important that our industry reaches Millennials on channels where they seek financial information. 70% of Millennials use FB as a source of information—the highest out of any platform. Schedule insurance content ➡️lifehappenspro.org. #GettingMillennialsInsured

A3 [2/2]: By sharing the true cost of life insurance, we are dispelling the myth about it being too expensive. DYK that Millennials estimate life insurance will cost up to 6 times its actual cost! #GettingMillennialsInsured

A4: There has been a large consumer shift favoring online life insurance shopping and purchasing. Shopping online increased 29% over the last six years. By making your online presence stand out, you can help a broader range of clients. #GettingMillennialsInsured

A5: Some millennials might not think they qualify if they have a health condition. For EX, many people falsely believe that life insurance doesn’t exist for diabetics. Start to unlearn here: lifehappens.org/blog/what-to-k…. #GettingMillennialsInsured

There are so many misconceptions about life insurance to unlearn! #Gettingmillennialsinsured

This is exactly why there is life insurance.

College student Brentney Reynolds knows firsthand how difficult it can be to continue on financially without life insurance. She experienced the loss of both parents by the age of 17⁠—neither of whom had life insurance coverage. youtu.be/kIO0bSM1WBw