Correlation, Causation, and Their Impact on AB Testing conversionsciences.com/blog/correlati…

Optimizing the Internet: What Kind of A/B Testing Works? buff.ly/2aIDk2J via Priceonomics Experiment Engine #Conversion

7 A/B Testing Ideas to Steal for Your Next E-commerce Conversion Experiment Experiment Engine Luiz Cent 🪙 experimentengine.com/blog/2015/03/1…

Illustrations Are More Than Digital Eye Candy helpscout.net/blog/digital-i…

Good morning, #Opticon2016! Come by and visit out team in the "Don't Mess With Testing" shirts!

We hope you'll come chat with us at our Opticon 2016 booth so we can help you take your testing… instagram.com/p/BKYlGaag_9Q/

If you're at #opticon2016, come on down to the Partner Theater (Location: Basement) where claire vo 🖤 will be presenting at 12:50p (PDT)!

"Many teams struggle to grow their testing programs. Only 20% have a dedicated team for strategy and execution." #opticon2016

"Less than 30% of traffic is tested every month on average." #opticon2016

If you measure success by results, you're missing on opportunities to scale your program. Measure by inputs, not just outputs. #opticon2016

The one thing you can control how efficiently your team pushes into that testing culture. Measure inputs, not outputs. #opticon2016

our CEO Claire speaking in the Partner Theater #opticon2016 @ San Francisco, California instagram.com/p/BKY-VOAgKeG/

Right now for #ASW16: claire vo 🖤 on optimizing your optimization

Most CRO teams focus on and measure the outputs of testing; the success of a testing program is also driven by the inputs. #ASW16

How to do testing better: 1. Set Goals ( __ tests per year) 2. Measure performance regularly 3. Adjust & iterate #ASW16

Things to think about for testing: How many tests can I run? How many am I running? Am I getting any better? #asw16

When I'm not running tests, why? Make sure you're not wasting traffic. Use it or lose it. #asw16

Stop evaluating the quality of your program on a test-by-test basis. Instead, what is your aggregate win rate? #asw16

Four KPIs to help ensure you get the most out of your testing program? Adept chimes in. #optimization #cro blog.marketingadept.com/are-you-monito…

Great news, everyone! We're joining @optimizely. 🚀 experimentengine.com/blog/2017/04/1…