Retargeting ads: because sometimes 'till checkout do us part' turns into 'I left you at the cart'.

FOMO isn’t just for party invites. Use it in your marketing and have customers regretting they didn’t click sooner.

Feeling overwhelmed by the vast range of features in ActiveCampaign? You're not alone! In this thread, we will deep dive into 10 specific features of ActiveCampaign that you need to check out— THREAD 🧵👇

The marketer’s motto: Always be optimizing. And always be making coffee. The two pretty much go hand in hand.

When it comes to content, think quality over quantity. Unless we're talking about donuts. Then always choose quantity.

Think of webinars as infomercials you actually want to watch. Just please, no chopping onions.

Analyze your failures as much as your successes. It's like learning to cook – sometimes you need to burn a few pancakes.

One of the best marketing books I've ever read is "This Is Marketing" by Seth Godin. Hidden inside this gem is a mini-degree in marketing, branding, and customer psychology. Here are 10 quotes from the book that may change your approach in all 3 areas— THREAD 🧵 👇

Marketing is like telling a story. And your audience should always be the hero. Unless they want to be the villain – that’s cool too.

Data-driven decisions are like using GPS. It might not prevent all wrong turns, but it'll sure help you reach your destination faster.

Turn your customers into evangelists. They're your best marketing channel. And you don't even have to provide them with a company car.

Chatbots: the solution to having no night shift and customers who apparently never sleep.

Struggling to craft irresistible marketing offers? Here's my foolproof way to supercharge conversion rates. Enter the HAMMER Offer Framework— THREAD 🧵👇

In marketing, consistency is key. It's like going to the gym. No, you can't just 'do a lot of marketing' once a year and call it good.

Don't sell products, solve problems. And maybe sell a few products while you’re at it.

DKIM, SPF, DMARC: No, these aren't just random acronyms. They're your email's passport to better deliverability.

SEO is a marathon, not a sprint. Lace up those keyword-laden shoes and get ready for a long but rewarding run!

Customer loyalty is like a good casserole, it needs time to simmer. Cultivate it with great service and a dash of appreciation.

Email automation is like having a personal assistant. Just ensure it doesn't send the wrong message at the wrong time. You wouldn't want to wish someone 'Good morning!' at midnight.

Hey marketers, have you heard of the AIDA model? Let's take a look at what it is, how it works, and how it can help you generate more leads and sales—all with real-world examples! THREAD 🧵👇